Nowadays social media is one of the most used platforms that brings people from all walks of life together. Over 62% of the world’s population uses social media with most of them spending an average of 2 hours a day on social media. For business owners this provides an opportunity for the perfect recipe for digital marketing success.
Social media allows your business to create a presence that can be viewed by millions of people at any given time. There are many different platforms that you can use to promote your business and bring increased brand awareness to your business. The best thing to do when choosing a social media platform is to consider your target audience. Research and think about where your target audience spends most of their time and which platforms they prefer to use.
Social media has begun to add another dimension of value and convenience to the lives of most users. For many years people would turn to search engines to look for certain products or services that they may be seeking or interested in to learn more about it. However, now people have been using social media to find what they are looking for even as far as medical services and practitioners.
Define Your Audience & Choose the Best Platforms
Social media is a channel that has people within varying age groups with varying interests. Some people choose to interact with certain specific social media platforms over others. This can be for many different reasons. Perhaps they feel more comfortable with one over the other or prefer the specific layout of certain platforms. No matter what the reason may be there are various platforms to choose from.
Before choosing the platforms that you may want to focus on the first and most important thing to consider is your audience. Define your audience by looking at who your ideal patients are. Take into consideration the patients that need your services the most, their age range, demographics and interests. Once you have narrowed down your target audience you can then choose the platforms that they use the most.
The platform for your chiropractic practice interactions should be one where your target audience spends a lot of time and has the ability to actually interact with your content. There are so many platforms out there to choose from and you will waste lots of time and resources by trying to be active on all platforms. It would be in the clinic’s best interest to pick a few best suited to your audience and give those ones all of the time and effort that you would’ve taken to be present on all platforms. You are sure to achieve much better results.
Create Insightful & Captivating Content Consistently
Once you have selected your target audience and social media platforms the next step is to consider the kind of content that you want to post. Consider your business goals and objectives as the starting point. Think about what you are looking to achieve and how you want your brand to be perceived by users. Your social media platforms should be a clear reflection of your brand and should show perspective and existing patients the ins and outs of your chiropractic practice.
The content that you create should be well thought out and consistent. The aim should be to have at least 1-2 daily posts with useful and engaging content. These content can range from team member spotlights to questions & answers to customer testimonials and so much more. Consistent posting keeps your brand in the forefront of the vantage point of users and keeps them engaged with your brand. You always want your followers to be captivated by your content as well as be able to catch the attention of new users.
The overall aim is to get users so engaged that they want to come in and receive your services and treatments. You want to be portrayed as a chiropractic practice that is knowledgeable, trustworthy, and able to provide the best quality experience and treatments for its patients.
Maximize Social Interactions with Your Audience
Posting on social media is one thing but actually interacting with your audience is a completely next thing. It is important to interact with your followers on your platforms. It allows them to see that you are engaged and that you appreciate their interactions with your brand. For instance, hosting a live stream where followers can ask questions that they may have. Additionally, you can interact with other brands that are related to the nature of your services. This helps people within their audience to learn more about your brand and perhaps lead to more interactions.
Also leaving replies to comments or reviews that they may leave under your posts can be much appreciated by the user as well as goes a long way with other users on the outside looking in. Answering DM’s are important as well as you can direct questions or inquiries as necessary. Also be sure to repost any stories or posts that your patients may tag you in to show your appreciation.
Run Social Media Ads
Running ads is a great way of bringing awareness to your brand while targeting users that are actually interested in the offerings and services that your company offers. Social media ads are great affordable ways to bring more traction to your company’s social media page. You can have several different ads that can be run concurrently.
With social media ads you can set a budget for as little or as much as you would like. You are offered great flexibility and are able to extend the duration of your ad if necessary. Another great benefit of social media ads is that you are able to set the key parameters like age and other important demographics so that your ads can reach your target audience. The aim for running ads is to gain more traction and business so you want your ads to be targeted to the right audience.
Capitalize on Social Media Analytics Tools
Now it is important to ensure that your social media efforts are actually working. Most social media platforms allow you to analyze the performance of your page especially if it is a business account. You are able to closely monitor who interacts with your brand most and have a clear idea of key information about those users.
This can help to inform your creation process when creating content and running ads. You can tailor your content toward those users. Even when running ads the social media analytics help to give insights on how your ads may be performing which will in turn help you to know if you need to make any adjustments.
The insights provided are free so it is within the best interest of your chiropractic practice to closely monitor these numbers to ensure continued success across your social media platforms.
Key Takeaway
Social media is a key staple in digital marketing for chiropractors. When used effectively social media can yield great results and lead to increased engagement brand awareness. Your website is a great place for people to learn more about your chiropractic practice but your social media platforms will serve as the face of your business. It allows prospective and existing patients to have a first hand look into the chiropractic practice and can be the deciding factor of them choosing between your practice and the competitors.
It takes time developing and maintaining your social media presence but having a digital marketing agency that focuses on social media marketing for chiropractors can be a major help. Once you make your expectations known the rest can be handled for you. At Cindtoro we specialize in digital marketing for chiropractors. Book a consultation with our team and let us take your social media marketing for chiropractors to the next level!
