In 2024 there are many different trends that businesses need to consider to stay competitive long term within the healthcare industry. Patients and customers in the United States are being exposed to innovations and ideas that have been capturing their attention. As a chiropractic practice you do not want to fall victim to not being able to provide the best of the best for your patients.
Staying up to date with the latest trends and technologies will keep your existing patients in your doors while creating the opportunity for new patients to come in. Patients value the fact that the places where they are receiving their treatments are high quality, up to par and up to date with the industry standards. Falling victim to not keeping up with the most recent trends can tank your business in the long run affecting your ROI.
Your chiropractic practice can benefit from keeping up with the latest industry trends in quite a few ways. For example, improved patient efficiency providing them with the best possible experience. As well as establishing expertise, authority and trust within the industry making your clinic a household name. Along with proving to be a company with healthcare professionals that value continual growth and development to provide the best in class treatment and experience for all of your patients.
Now that you have a better understanding of the benefits of keeping up with the latest trends within the American chiropractic industry, we have listed a few of the latest trends that your practice should be keeping up with!
Concierge Medicine Patient Services
Patients enjoy convenience whenever it is available. Some patients may be limited on time or physically incapable of physically making it into your clinic. Being able to bring your chiropractic services to them adds another layer of luxury and convenience.
Offering mobile services on certain days and times can set you apart from other chiropractors within the industry. Imagine your patients being able to receive personalized care treatment plans from the comfort of their own environment. This allows you to even be able to charge at a certain price point as people in most instances do not mind paying for a certain level of service and convenience. Sometimes to increase your patient intakes it is best to meet them where they are at increasing the level of value that you can provide for them.
Workshops for Patients
Hosting workshops for patients is a great way to get them engaged and establish a certain level of trust and credibility with them so that they eventually become patients if they aren’t already. Workshops can be quite informative and interactive and get patients engaged with your clinic. Once you have put a great deal of thought and effort into your workshop you can continue to host them on a consistent basis.
This is an opportunity to inform patients on the treatments and products that are offered at your chiropractic practice. Also an opportunity to teach them maintenance techniques that they can do at home before and after treatments to ensure the best possible results.
Partnerships with Mental Health Practitioners
The mind and body work hand in hand. People nowadays are becoming more aware of the importance of catering to their mental health. Your practice can capitalize on this by informing on the influence that the mind has on the overall functioning of the body. A lot of the trauma and pain that the human body goes through and experiences on a daily basis begins in the mind.
You can work with mental health practitioners like therapists, psychiatrists, and counselors just to name a few. You can have them inform their patients on how a visit to the chiropractors office can be a great addition to their healing process. Having events and pop-ups with these practitioners would be another amazing way to get the word out about mental health and chiropractic treatment working hand in hand.
Artificial Intelligence for Patient Diagnosis
AI is doing a lot and making waves within various industries. Proving to be a great tool and complement to things that have already been into play making it a lot easier. AI can be used to help with the patient diagnosis process. AI machinery and tools can be used to tell what is going on within the body based on inputting certain information.
It can act as an additional source of information and reassurance when diagnosing a patient. AI can also assist with creating patient treatment care plans based on the specific patient needs. For example, some patients have chronic conditions like neck pain that the AI tools can put a corrective plan in place based on your suggestions.
Wearable Medical Devices
Sometimes after treating patients it can be difficult to accurately monitor their progress. With wearable devices like smart watches, fitness trackers, fitbits and wearable biosensors just to name a few can allow practitioners to easily monitor their patients. Chiropractors can encourage the use of these devices among certain patients to be able to closely monitor things like their heart rate and daily activities.
These devices can be linked to a system that alerts the practitioner of any discrepancies with the patient. This can help the chiropractor to alert the patient as to what needs to be done immediately to correct the problem. These devices are also good to keep a log of the patient’s health information to view overtime.
Continuous Professional Advancement
Of utmost importance that as a doctor of chiropractic medicine that you remain up to date with the latest medical standards within the industry. Constant refreshers and learning new techniques to improve patient treatment can be useful. Patients value a chiropractor that takes the time and resources to keep themselves current and up to date as best as they possibly can.
Participating in medical conferences and workshops hosted by other health care leaders within the chiropractic industry can be beneficial. It heightens your knowledge and builds connections with other practitioners within the chiropractic industry.
Digital Software to Make Patient Care Management Easier
Using the best in class patient care management software will make things much easier for the chiropractic practice and the patients. This software keeps all things about the patient within one central location. For instance all the patient medical records, billing, scheduling can all be found in one central location.
Hardcopy files are great to have but it is much easier to have everything digitally located and have individual digital profiles for each patient. This works well for the medical side and the marketing side as the patient profile can be used when sending out marketing materials. Making the marketing strategies needed for digital marketing much easier to carry out for the practice.
Takeaway
All in all there are many trends that chiropractors should be keeping in mind when running their chiropractic practice in 2024. These trends will help to keep your clinic as a leader within the industry keeping patients coming through your doors. It can be challenging to stay on top of everything but outsource as many tasks as you can to save time and money. Here at Cindtoro we offer full chiropractor digital marketing services for our clients. Reach out and let us help you with all your marketing needs today!
