Did you know that online advertising was a $139 billion industry last year? And that number is expected to grow as we come out of the turbulence caused by the pandemic.
Are you set up to reap the benefits of digital advertising as your competitors, or are you wondering if your industry can profit from it as much as others? Keep reading to learn about the top seven benefits our clients have seen over the years as we’ve worked with them to create winning campaigns.
1. High ROI
When it comes to getting a return on your investment, there aren’t many avenues that offer such a high rate of return as digital advertising. Some platforms allow you to run advertisements for as little as a few dollars a day. In return, your product is shown in front of your exact target audience.
Many digital advertisers see a return within days of starting a new campaign. And you can make changes to your daily spending budget as you go so you don’t overspend on a campaign that isn’t converting. Additionally, you aren’t charged until someone clicks on your advertisement, so you don’t have to worry about spending money that doesn’t result in clicks to your website.
If you have optimized your website or landing page for conversions, you will see a positive return on your advertising dollars. We advise our clients to invest in optimizing their websites before investing in digital ads. And we work with our clients to ensure they follow a strategy for success so they can see the same increased ROI we’ve gotten for previous clients.
Traditional advertising required large budgets, and it was hard to measure the effectiveness of each campaign. But digital marketing allows small businesses with meager budgets to jump into the ring. As mentioned, you can get started with as little as $5 a day on both social media and search engine advertising.
You don’t need a large budget to get started, and you don’t need to invest in a professional camera crew. If you have an internet connection and a camera, both of which you can use on your smartphone, you’re ready to go. In short, internet marketing is a cost-effective way to reach your audience.
In years past, only large corporations could afford to create professional ad campaigns. But today, small businesses and startups alike can jump into the world of online advertising. Digital advertising has leveled the playing field so that all businesses can compete online for the attention of their customers.
3. Improve Engagement With Customers
Never before in the history of building a business have companies had such instant access to their audience. You can engage and interact with potential prospects in real-time and connect with them in a way never before available.
Customers today want to work with companies they trust, and you can build that trust through engaging with your audience on social media. Don’t simply post to your social media accounts each day and then disappear. Instead, take the time to respond to comments on your post and on your general profile.
This will not only give you connections with the original poster but will also go a long way for other potential prospects who see your response. They’ll realize you take the time to talk with your clients, and that will give you an edge over your competition.
And lastly, the ability to share promoted posts with their friends is what gives your online advertising the edge over traditional advertising. Encourage your followers to share your social media posts with their friends giving you much more reach than ever before possible for marketers. Social sharing has increased engagement and sales revenue at a staggering rate.
4. Generate Consistent New Leads
Thanks to online marketing, you can bring in new leads consistently every day. Your advertising campaigns can target specific customers at different phases of their buyer’s journey. You can bring new traffic into your sales funnel and drive that traffic to increase sales.
As mentioned earlier, we encourage our clients to improve their sales funnel before beginning an advertisement campaign. However, running a campaign can give you instant feedback on how well your funnel is converting. So running ads online can allow you to optimize your funnel while bringing in revenue simultaneously.
Previous marketers had to rely on outbound advertising and hope that their message got in front of the right audience at the right time. Online advertising allows today’s marketing managers to ensure they get their message before their target audience and drive new leads every day.
5. Reach Your Target Audience
Do you know who your target audience is? Have you taken the time to outline who has an interest in what you offer? What problem do you solve and for whom?
These are crucial questions to ask as you build a profile for your target audience. You need to know your potential prospects better than they know themselves, which means you need to go deeper than basic demographics. Map out characteristics such as what your ideal client values and beliefs are along with what their biggest concerns and problems are.
Targeting a specific audience in this way will give you the high conversion rates mentioned in our first benefit. Rather than simply creating an outbound ad seen by millions and hoping the right person sees it at the right time, you can choose specific audiences for each digital marketing campaign.
When you have a clear idea of who your ideal client is, then you can create specific campaigns that are relevant and timely. This level of clarity will give you increased conversion rates and improve your bottom line.
6. Increase Brand Awareness
Not all advertising campaigns will focus on driving a future customer towards a sale. Many would argue that the majority of your content shouldn’t. In today’s world of digital marketing, one of your goals should always be to increase your brand awareness.
You’ve spent a lot of time creating a website that highlights the many features and benefits of your product or service. And you’ve created content for your blog, vlog, or podcast that showcases your authority within your industry. Now it’s time to share your message with the world, and the fastest way to do that is through online advertising.
Content marketing gives you a platform to build credibility and gain authority in a sustainable manner. You can continually create more content that interacts with and engages your audience, which will drive more traffic to your offer. Again, your focus doesn’t always have to be on converting traffic into sales; you can also use your campaigns to drive traffic that features your brand, building awareness for future sales.
7. Easily Track and Measure
Each campaign you create can be tracked, and you must know what your conversion rates are as you run each promotion. Keep track of each keyword and phrase you target, as well as the headlines and copy that you run. Measure both the click-through rate as well as the conversion rate to the goal that you set.
As mentioned earlier, each promotion will have a different goal, and you need to know that goal as you create each ad and the content that accompanies it. Then measure how well each campaign does to help you reach that goal, whether it’s new subscribers to your email list, discovery calls with your sales team or selling products.
You can make decisions and changes to each digital advertising campaign while they’re active. So take the time to measure and track your results so you can make educated decisions. This will allow you to continually optimize your campaigns and content to ensure peak return on investment, as highlighted in the first benefit.
Experience the Benefits of Digital Advertising for Yourself
Now, you no longer need to ask what are the benefits of digital ads? As you can see, your company can’t afford to not run online ads. If you’re ready to take your business to the next level, you need to focus on digital ads.
Unfortunately, many companies understand the benefits of digital advertising, but it’s hard to implement digital advertising when they’re also trying to run their business. If you’re ready to take your online advertising to the next level, you need to work with an advertising agency who understands the needs of business owners. Learn how to choose a Google AdWords agency.
We’ve helped businesses just like yours, and we can help you too. Our clients experienced the high ROI and increased conversions that we’ve shown here in the article, and you can see those same results. Set up your appointment here so we can show you the benefits of digital marketing and exactly the kind of results you can expect from running online ads.