Google Ad Marketing for Lawyers: Does It Make a Difference?

Google Ads for Attorneys

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The most competent attorneys need to have a system in place to allow potential customers to locate their services.You may have considered various methods of marketing for lawyers. In your search, online methods likely emerged as a winning tactic. You may have even heard how Google Ads has opened a whole new world of advertising firepower for lawyers.

Is it worthwhile to invest in this service?

Google Ads Basics

Google will advertise your law practice when Google users search for a relevant term (such as law firms near me) using either the search engine or the map function. Your advertisement will show up instantly, regardless of whether the searcher is using a desktop computer or a mobile device. The user will search through about the first page of the closest law firms, and once they’ve found one that they like, they’ll reach out to learn more. 

Google Ads Marketing for Lawyers

Google revealed that it had expanded its local ads services to lawyers in mid-2020. The new services cover many different areas of law, including criminal law, business law, family law, litigation, and multiple other subcategories.

You will just need to pass a background check to certify your credentials. With these local services ads, you only pay Google when the ad generates phone or text leads. This way, you’re only paying Google when you know there’s a lead generated. This cuts down on time spent cold calling for hours, and instead generates a quick solution for new possibilities for growth. 

This form of marketing can make a definitive difference. What are the specific benefits?


Google is the world’s leading search engine. Users around the world utilize its services every day to track down any information they may need in a matter of seconds. As a trusted source of information, Google allows businesses to advertise their products and services from one city to several states away.

Additionally, since the creation of smartphones in the early 2000s, users can search the web from the palm of their hand at any point throughout the day. With the touch of a button, users have the option to find and choose any business that have the services they’re looking for. Out of all the options users could choose from, how do we make sure your law firm is being seen by individuals? 

The data doesn’t lie – getting your firm to the first search page is the way to get the average of all users. According to a study by 4 million Google searches, the top 3 google search results get 54.4% of all clicks. The coveted #1 spot gets about 27.6% of all clicks. With Google Ads by the help of an SEO pro, your business can get the exposure it needs to be successful.

Service-Driven Marketing

Another substantial benefit to the exposure Google Ads offer is the potential to explore service-driven marketing. Although time-consuming, service-driven marketing can improve reputation of the firm in the local community, create networking opportunities, strengthen the resume of a newly licensed lawyer, and develop loyalty with the general public. The key to a service-driven marketing plan is to give back to the community. 

For example, a firm can host free educational seminars to educate the public about the complexities of the legal world. For most, legal language is dense and convoluted, and this can be intimidating to the common person. By hosting educational seminars at local centers such as libraries or schools, the public know what law firm to go to if they need help and, more importantly, they also know who to recommend to friends and family. 

Another example of service-driven marketing is pro-bono work. This is a crucial part of a lawyers’ career as some individuals who need legal counsel cannot afford it. By taking a few pro-bono cases, you can help someone who needs it the most and gain valuable experience. With great opportunity to utilize Google Ads is to spread the words of fundraising events.

As a seasoned lawyer, getting involved in fundraising events can be a positive impact on your reputation and encourages you to get involved in your local community. In addition, multiple types of people will attend fundraising events such as business owners and local officials. This lays the groundwork for opportunities that would have not presented themselves otherwise. 

Client Convenience

A person in need of legal services likely have a lot on their mind and therefore would appreciate a hassle-free, minimal-stress attorney search. With Google Local Services Ads, the searcher who clicks on your advertisement will be taken directly to a detailed profile page that includes some background about the business, hours of operation, and critical contact information. 

For people in sensitive situations, they want a lawyer who has experience dealing with the legal or civil issues they’re facing, they want a lawyer who is compassionate, and they want a lawyer who truly listens to their client. They don’t want to feel pressured into making an unprepared decision that may potentially impact the circumstances of their case.

They can make that crucial first contact to book an appointment from their own home on their own time. This is what makes the internet so convenient – users can find a business that suits their own unique needs. 

Bargain Price

Whether you’re a first-time or a seasoned entrepreneur, with Google Ads, you only must pay when a lead is generated. This makes Google Ads advantageous because it saves a significant amount of time and money. In addition, since the local lawyer ads are a relatively new service, pricing is at a lower baseline cost. To a newly licensed lawyer with presumably quite an amount of debt, this allows the firm to get off the ground running and enter the budding world of law. 

Online Advantage

Most people now spend a large percentage of their waking hours in front of a screen. Digital marketing is undeniably the advertising driver of the present and the future. Without a strong foothold in this increasingly technological world, your business will suffer.

Add in the fiercely competitive nature of the legal world, and a rock-solid online presence becomes more important than ever.

To stand out from the pack, you need the targeted leads a service like Google can provide and a dedicated ally that sells your unique selling points. For proprietary service, efficient target audience identification, and daily hands-on customer service, contact Cindtoro, and let us help you forge a successful path forward.

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