If you’re trying to get better at marketing, you need to make search engine optimization (SEO) your main priority. By improving your SEO, you’ll bring in more traffic and build a brand that people can find and identify with.
Nearly 70% of all web-based traffic starts with a search engine query. Not only can you build a more recognizable brand, but you’ll also generate more profits and revenue when you have a technical SEO checklist that you can rely on.
Why is it important to increase website traffic? Which forms of SEO make the biggest difference? Keep reading to learn the answers to these questions and more.
1. Build Your Site to Be SEO-Friendly
Using SEO for your business will help you grow your traffic and keep your brand at the forefront of the market. When your website is SEO-friendly from the very beginning, you can keep building on it and getting excellent technical SEO results to improve the overall user experience.
It’s far easier to update an optimized website than it is to revamp a site that never prioritized SEO. Work with a marketing agency that understands SEO principles. Your site should have a strong foundation of things like:
- A combination of on-page and off-page SEO
- Quality, optimized images
- A web layout that is easy to navigate
- The use of an XML sitemap
- Being built with rankability in mind
- Having Hreflang tags for specific language usage
Taking the time to set a solid framework for your website will start you off on the right foot, and will give you the opportunity to keep it optimized without an issue.
2. Optimize the Site for Mobile Viewers
The tide has turned in the world of marketing, and today’s companies must be able to reach people on their mobile devices. This is the preferred way to browse today, so you need to make sure that your website is built for mobile consumption.
Hire a web designer that understands mobile SEO, so that your website is easy to browse on iOS and Android smartphones and tablets.
Companies need to recognize that technical SEO is a necessity for businesses to improve their brand awareness today. When your site is built in a way that is easily consumed on mobile devices, you’ll increase website traffic, help it to run seamlessly, and will cut down on potential technical SEO issues.
3. Have a Link-Building Strategy
If you’re trying to figure out how to drive more traffic to your website, it’s important that you embrace link building. This is one of the technical SEO best practices that you can follow and will allow you to spread your brand around the web.
There are several reasons that link building is an important part of marketing, including:
- Increasing your site’s ability to increase rank in Google
- Building revenue streams for your company
- Establishes your brand as an authority with plenty of credibility
- Offers an opportunity to network with other brands and professionals
- Helping to build your site’s Domain Authority (DA) and Page Authority (PA)
Your website will need to use a combination of internal and external links. Research the ranking and SEO information of the sites that you’re building links through so that you have the biggest payoff possible.
4. Get an HTTPS Extension
Web users rely on security more than ever. They need to trust your website when they access it, and an HTTPS extension goes a long way. This is a more secure version of your site, building upon the original HTTP extension. For about the past decade, Google has given more ranking consideration to websites that have an HTTPS extension for this reason.
Whenever you visit a website, check to see if it has an HTTPS extension, in addition to a lock icon beside the web address. To do this for your website, you will need to buy an SSL certificate.
5. Focus on Speed for Your Site
Speed is not just an essential aspect of technical SEO basics it’s also essential for garnering web traffic today. Making your site more responsive can help with your SEO as a whole.
Work with a web designer that can make your site run faster, with less slowdown, and an easy time navigating. Check out your website speed by getting it inspected. You should be able to get a speed score that ranges somewhere between 0 and 100.
You want to have fast and efficient page load times for the pages on your site so that you can have better page rankings. Do your due diligence in changing aspects of your website so that it can speed up on all devices.
6. Make the Site More Navigable
When you’re trying to improve your on-page technical SEO, it also begins with understanding some navigational principles. Your web design should be easy for novices and experts alike, and should allow for a clear call to action.
Use a minimalist approach so that people can quickly find the information that they need and so that you can convert sales, e-mail list signups, and more.
7. Get Rid of Broken Links
Finally, make sure that your website is free of broken links. Test your site multiple times and check for 404 errors and other issues. Fixing these issues will make people more likely to stay on your site, and you’ll get better rankings in Google.
This also helps you lower your bounce rate, and assists you in retaining web users and customers. It is important to ensure that you avoid these errors and issues so that you can keep your traffic data flowing.
8. Get Acquainted with Google Search Console
It is important for your site to be able to be crawled and indexed by the search engines this is an important ranking factors. Google search console helps to keep you update on how search engines crawl your site. You can capitalize on the performance of your website through using search console, as they tell you how well the site is performing and they point out any issues that you may need to have fixed.
A Guide to Technical SEO Service
The tips in this article are helpful whenever you’re interested in improving your technical SEO knowledge and prowess. Your company’s brand building and survival depends on technical SEO, so use this guide as your starting point.
Cindtoro can help you with your marketing and digital transformation needs. If you’re ready to work with us be sure to reach out and our team of specialists will be happy to assist.