Advertising commercial real estate effectively requires a strategic approach to reach potential buyers or tenants. It can be difficult to know where to get started. The Cindtoro team created a list of some of the most effective ways to advertise your CRE property both on and offline.
KeyTakeaways:
- High Quality Listings
- Commercial Real Estate Websites
- Social Media
- Email marketing
- Collaboration
- SEO
- Paid Advertising
- Direct Mail
- Networking
- Signage
1. Create High-Quality Listings
High quality commercial real estate listings are created with three key parts. Without all three of these elements it will be difficult to get your listing to standout among the noise. Here’s some detailed ways to make improvements and enhance your visibility. If you are already doing these on a consistent basis great job!
Get Professional Photos and Videos
If you want to win more property tours you should invest in high-quality photos and video tours. High quality photos will help to show property while a well-made video will provide an additional way to tour the space, highlight its features, layout, and potential uses.
Detailed Descriptions
You can enhance the visibility of your listing by providing as much information as you can about the property like square footage, amenities, building features, nearby attractions, zoning information, as well as potential for customization.
Virtual Tours
For remote buyers or tenants, who do not have the time for a live walk through offer a virtual tour to increase engagement and save time. If they are interested they can reach out to you for more information.
2. Use Commercial Real Estate Websites
List every property on major commercial real estate websites like LoopNet, CREXi, CoStar, and Realtor.com these websites will provide another way to reach the people who are looking for a property in their area. They are commonly used by industry professionals and regular people looking for real estate properties. Real estate listings websites also help your main company website by contributing to additional backlinks AND referral traffic which in the long run will help your search engine optimization (SEO).
3. Leverage Social Media
Social media can be a great way for you to reach an engaged audience of people searching for a particular property. LinkedIn is particularly useful for targeting professionals and businesses. To maximize the use of social media look to share photos and videos while using relevant location-based hashtags.
Examples of relevant location based hashtags are things such as #OfficePropertyLA or #Californiaindustrialwarehouse. These hashtags will help you get seen by the people important to you. As a general rule of thumb hashtags should only be used about 5 to 7 times max per post. More is not always better.
4. Email Marketing
Email marketing can also be a great way to reach your ideal client profile. Create a list of potential buyers, tenants, brokers, or investors then create targeted email campaigns to send information about your available properties to them. Make sure the email content is tailored to the audience you are emailing. Don’t forget to include high-quality visuals and compelling calls to action.
Another way you can use email marketing is via newsletters to provide updates on available properties, commercial real estate trends, and industry news can help keep your real estate brand top-of-mind for potential clients.
5. Collaborate with Commercial Real Estate Brokers
Work with commercial real estate agents or brokers to reach a wider network. Brokers will have access to clients who are specifically looking for commercial spaces. There are a number of well know trade organizations you can meet qualified CRE brokers at such as CCIM
7. Search Engine Optimization (SEO)
If you want to have a shot at gaining valuable traffic from a search engine then you need commercial real estate SEO. SEO is a long term process which helps to make your website easier for people to find organically when they use a search engine like Google. Ideally you want to get your website found for keywords like “commercial real estate for sale in [city],” or “office space for rent in [area]” this will help make it easier for people to find your listings online.
Additionally you can also improve SEO through content marketing. This can be done by sharing insightful blog posts related to commercial real estate trends, market analyses, and property investment tips. By as you do this you will help your website rank higher in the search engine results and position you as the go-to company in your market.
We should also advise you to consider hiring a commercial real estate SEO agency like cindtoro to guide you through a safe SEO process so you stay in accordance with Google’s guidelines.
8. Paid Advertising
Another really effective way to advertise your property is to use commercial real estate Google Ads. A pay-per-click (PPC) campaign can allow you to target keywords related to your commercial real estate offerings helping to ensure your ads appear at the top of a search when people are looking for a property in their area.
If you are interested in doing that our team can help you.
9. Targeted Direct Mail Campaigns
These could be things such as postcards or brochures. An eye catching design can help showcase the best features of the property or other things that may be of interest. The postcards / brochures can then be mailed to specific target audiences, businesses, or investors that may be interested in your space.
10. Networking and Referrals
Look to attend industry events & conferences. Good places to start are commercial real estate conferences, seminars, and local business events. You can also network with other industry professionals, like lawyers, accountants, or contractors to develop valuable business relationships that could lead to referrals.
11. Use Signage and Banners
Leveraging on-site signage can help you attract local interest. A well made sign should be clear, visible and include some of the following pieces of information: contact and website details, as well as key property features. You can also use For Lease/Sale Signs placed in prominent locations outside the property to catch the attention of someone passing by.
12. Highlight Potential Return on Investment (ROI)
If you have any properties that are aimed at investors emphasize the potential return on investment by using market data, past sales information, and revenue projections to show why the property is a good deal.
Conclusion
In our experience the best way to advertise commeical property comes down to the type of CRE your firm owns and your overall marketing objectives. We would recommend to use a combination of digital and traditional marketing tactics to reach the right people at the right time. A comprehensive plan includes ways to attract the right tenants or buyers for your commercial real estate property.
Reach out to a member of our team to see how we can can help you with your CRE advertising needs today!