SEO for lawyers – is it worth the money? Search Engine Optimization (SEO) is a powerful, time-tested organic marketing strategy that you can leverage to attract long-term traffic to your website. Unlike paid advertising, SEO eliminates your need to pay for every click to your landing pages. Considering that the term “personal injury lawyer” at the time of writing this has a high cost per click of $221.37 that data comes directly from the Google Keyword Planner. The logic behind search engine optimization is that when more eyeballs fall on your website, you are more likely to get higher conversion rates, which can lead to maximizing your earnings. Without having to spend constant money on pay per click advertising.
Why Invest in SEO for Lawyers?
Since law firms can greatly differ, you must make sure that yours is attracting the correct clients. For example, a personal injury attorney cannot help someone who is facing criminal charges, just as a criminal lawyer will not be able to help a client who is seeking a civil suit. SEO for attorneys is designed to help you increase visibility to your right target audience. If you are in front of the wrong audience, it will be very hard to make money.
Qualified Leads Straight to Your Website
Optimizing your website for search engines like Google and Bing is an efficient way to filter qualified leads with the click of a button. By putting yourself in your clients’ shoes, you can predict what they will type into Google when they need an attorney. For example, someone in need of a defense lawyer might search, “criminal lawyer near me,” “felony lawyer,” or a crime-specific lawyer.
Search intent gives you an idea of your clients’ stage in the buying process. Someone who searches “criminal lawyer for hire,” is likely ready to sign a contract, while someone just searching for “criminal lawyer,” may just be looking for more information. At Social Uprising we always combine keyword research and search intent together.
It’s one of the things that allows us to deliver the best SEO services. This is a key part that we know many SEO companies get wrong. Why? When a website’s SEO traffic goes upwards, But, you do not see an increase in quality leads. They failed to pick the right keywords that match the search intent. A complete SEO strategy will map out the most effective keywords combined with search intent.
Keyword research is an integral part of any search engine optimization strategy. Attorneys can utilize keyword research and search intent to narrow down their ideal client and understand his or her needs. For example, if you are a workman’s compensation lawyer who specializes in helping construction workers, you might consider building a list of keywords around the terms “workman’s comp lawyer” and “construction law.”
Customized Lawyer SEO Plans
Since no two law firms are alike, every strategy for attorney search engine optimization is unique. A plan targeting “lawyers in Los Angeles,” will differ from one targeting “lawyers in Miami.” Likewise, someone who is seeking information may prefer to read a blog while someone looking to hire may prefer an appointment link. Each SEO strategy will be different, so it is important to make sure that you or your team is focusing on targeting the right leads with the right keywords.
If you are a lawyer who is looking to maximize your marketing and reach as many potential clients as possible, you may consider investing in a digital marketing agency that specializes in legal SEO services. Visit us today at Social Uprising Inc., where we provide full-service SEO strategies specifically designed for your needs.