Have you ever thought about what separates good presentations from great ones? Or reasons why information seems to “stick” better after a presentation is given? Well it should come as no surprise that the difference between a good presentation and a great one is the design. Allowing your message to stand out in a fun and creative way while also captivating the minds of your audience.
Gathering the information required for a presentation is one aspect but the presentation design is a totally different beast. Luckily there are some key steps you can take to help guide you through the process. This article will cover the 5 steps presenters should know so you can go from good to great!
Step 1 Choose A style
If you want to make a presentation look both uniform and highly polished then the first step to creating an effective presentation is to choose a style and stick with it. Make sure that you are incorporating the same fonts, colors, graphics and overall styles into every slide.
Doing this will help you create slides that are both cohesive and professional. This will help you to impress your target audience while leaving them with a memorable experience and most importantly it will help convey the right message at the right time.
Step 2 Organize The Content
Step two of the presentation design process to organize the content that you plan to use. Consider how you will use charts, graphs or illustrations throughout your design without creating an experience that will overwhelm your audience.
If you have slides that contain heavy amounts of content it’s best to spread them out into simpler ones in order to create a flow throughout the presentation to convey the right message.
Step 3 Use Visuals
A presentation designer’s best friend are visuals! The larger you can create your visuals the more of an impact your presentation will have. If you are looking to really drive important points home, remember the picture superiority effect which states that humans will remember information better when it is presented alongside graphics or images rather than with just text.
Stay away from things like boring bullet pointed lists and opt to use more visual representation or single words to highlight main ideas presented on the slide. The most effective way to do this is to make the most important bits of info stand out by either using an increased font size and changing the color of the header.
Step 4 Incorporate Branding
A professional looking presentation should incorporate your branding throughout each slide. This means you will need to have access to a logo or style guide in order to do this as effectively as you can.
Another important thing to note here is while it is important to use brand guidelines throughout your presentation design you may want to consider the additional ways you could expand your branding to include other design elements like Icons illustrations or topography.
Your company brand should be used on every piece of material you create, business cards, one pagers, powerpoint presentations, videos and much more!
If by chance you are creating a presentation for personal use consider creating a personal logo and style guide you can use so that you are able to keep things consistent with each new piece of content you create.
Step 5 Test the Presentation With an Audience
True masters know testing the presentation is the most important step. This is performed as the last step after you have done all the things like finding your colors, fonts, organizing your content, visuals and Incorporated your branding.
It is time to see if you hit your mark by testing your presentation on a live audience with real people. They need to be captivated by the information you are showing them and they need to walk away with an understanding of the information they just consumed. Remember that at the end of the day presentations are built and designed for people not machines.
Conclusion
If you need help with your next presentation our team of professional presentation designers will focus on gaining an understanding of your project, research requirements and stylistic guidelines to create a presentation that you will be proud to show off to the world. Our team has over 10+ years of experience working with tools like Adobe, Powerpoint, Google Slides Excel and much more. When you need the best professional service, come to Cindtoro.
