Nowadays it can be a daunting task to find ways to bring new patients or potential customers into your doors. Many sources provide various ideas as to what can be done to get new patients into your establishment. However, it can be overwhelming and time consuming trying to weed through all the suggestions as to what ideas are best to put into practice to attract new patients.
At Cindtoro, we are a full service digital marketing agency that provides specialized marketing service to our clients. One of our areas of speciality is in digital marketing for chiropractors. We have done detailed research and studies into the chiropractic industry to receive an in-depth understanding of the ins and outs to be the best chiropractic marketers. These efforts were done in the essence of being able to provide the most sound and informed marketing ideas for chiropractors to facilitate high quality lead generation.
With that being said we have compiled a list of the most important factors that can effectively contribute to the success of attracting new patients for your chiropractic practice.
Fully Optimized Google My Business Profile
Your Google My Business Profile is essentially the online face for your business especially small businesses. Most of the time people learn about your business through your GMB profile or listing. Your google profile will appear within search engine results queries like “chiropractor near me”, “best chiropractor in my area”, or “chiropractic walk in clinic” just to name a few. Once your business has bid for these keywords and begin ranking then your business will be found among the top of the SERP.
When you appear you want your profile to be fully optimized so that people can find everything that they need and be interested in actually visiting your website and ultimately act to become a patient at your clinic. Full optimization would include hours & days of operation, physical location & directions, contact information, product or service overviews, practitioner bios and patient reviews. These key items help Google to put you at the forefront of potential patients that are seeking the services and offerings of your clinic.
Once patients begin to interact with your GMB profile and learn more about your chiropractic practice a level of trust and expertise will begin to be established making them more likely to seek out your services, increasing sales. Having a profile that is well maintained and updated by the staff and prior patient reviews can help to answer any questions that users may have. In turn making them more likely to visit and become a new patient.
Leveraging Chiro Social Media Marketing
Most people spend at least 2 hours a day on social media. On the onset social media is one of the cost effective marketing tools that can be used to bring increased brand awareness to your chiropractic practice. However, it can also be pointless if it is not utilized properly and taken seriously.
Your social media efforts must be intentional and speak specifically to your brand. Social media outlets allow your existing and prospective patients to have a firsthand look into your brand being much more detailed than what they may find on your website. It makes them see the true personality of your chiropractic practice.
You can run campaigns, giveaways, promotions and series that can be promoted via social media ads and follower interaction. This gets your platform in front of a targeted audience that is interested in your brand and its offerings. Even focus on partnering with other local businesses that cater to people that would need your services.
Keeping up with social media can be time consuming and overwhelming. An active social media presence requires consistent and daily postings as well as engaged interaction with followers. It would be in the best interest of your chiropractic clinic to have all of your social media efforts outsourced to ensure that it is done efficiently to be able to attract a greater number of new patients.
Email Marketing Campaigns
Another good idea to get new patients is by having them sign up for your email listing when they first visit and interact with your website. Having a pop up to encourage them to join your email listing to experience exclusive offers and promotions while offering a discount for their first service or product purchase can be intriguing and captivating. Even if they may not have carried out a specific call to action on their first interaction with your chiropractic clinic’s website, simply being a part of your email mailing list will keep your clinic at the forefront of their mind.
You can create a campaign that is specifically geared around obtaining new patients. This can perhaps be retargeting them from services or products that they may have interacted with while offering them a discount or percentage off when they book and come in for a visit. You can also create a campaign that sends welcome emails that offer a free initial consultation and chiropractic adjustment. These can all be run through emails to specific persons that have recently joined the email listing eventually making them new patients to the clinic.
Running Paid Ads
Paid Ads these days are how most consumers learn about businesses that they may be interested in. Running paid ads like facebook ads helps your chiropractic clinic to get in front of a targeted audience that is looking for or has interest in the services and products that your practice has to offer. Paid advertising allows you to define the parameters of your ad and the exact people that you are targeting and the geographic location of these persons.
Paid Ads can be run on search engines where your chiropractic website can be listed at the top of the search results page. They can also be run on social media platforms where your clinic has an active presence and where most of your users spend most of their time. You can even run paid billboard ads that appear along high traffic areas around your physical location like highways, malls and airports to name a few.
Promotional Campaigns & Discounts
Promotional campaigns are great ways to bring awareness and increase overall brand visibility. Highlighting a new service or product or even bringing awareness to an existing lower performing service can go a long way. You can design the campaign in a way that increases momentum and excitement among consumers. You can highlight the key benefits, the value that it will bring to them and how your clinic will be the best place to receive such treatments.
Discounts are great ways to incentivize patients, especially new patients looking for your services while having to choose between your clinic and the competitors. Patients value being able to receive amazing treatments while being able to save a few dollars within the process. This will also encourage them to tell their friends and family about your services increasing more and more traffic into your doors. You can also capitalize on this by creating a referral program that offers discounts to existing patients by bringing new patients into the clinic.
Influencer Marketing
Working with influencers has proven fruitful for many businesses nowadays. People have taken a liking to influencers and their day to day lives. Most people find themselves wanting to use and do the things that they have seen their favorite influencers do without even having prior knowledge or trust within the brand.
Partnering with influencers, like sports athletes or exercise enthusiasts would be great for your practice. These persons typically do a lot of activities that can lead to injury or sometimes overworked muscles and bones that may simply require some special attention. Having these influencers as your brand ambassadors can bring a new market of patients to your doors. You can enter a contractual agreement for a certain amount of time or a certain amount of posts where they praise your brand and speak on their overall experience with the practice.
Functional Website with Engaging Content
Most importantly you must have an engaging website with the best possible content. Having a website that is fully optimized, mobile friendly and captivating are all key factors that search engines like Google look for. Search engines reward high organic rankings to websites that they feel have the consumer’s best interest in mind and will provide them with the best possible options for what they are looking for.
A captivating website with a strong landing page and updated information will appear enticing to new patients. Your website should be able to establish your expertise, authority within the industry while claiming the trust of the patient. Patients should be easily able to use their mobile devices to interact with your website.
When a patient visits your site they should feel that your chiropractic practice is a place that is reliable and able to provide them with the best possible care and treatments. Perhaps along with all of your service pages and product offerings also include patient testimonials, blogs posts and video informationals. The aim is to improve your overall conversion rates.
Conclusion
Many different ways and marketing planning ideas that you can use to attract new patients. However, your marketing efforts will prove the most efficient and fruitful. Allow the necessary time and resources to be allotted to be able to ensure that you are meeting the demands of your chiropractic practice. Hire a full service digital marketing agency that can do all of the work for you instead of taking on the task all alone.
Outline your marketing expectations and the rest will be done for you by the team. Chiropractor marketing is vital to the success of your chiropractic practice. At Cindtoro we put the needs of our clients first while bringing their visions and expectations to life.
