Introduction
In the complex realm of commercial real estate (CRE), effectively marketing office properties requires a multifaceted approach. One that combines traditional tactics with innovative digital marketing methods.
As a commercial real estate marketing firm, we understand the nuances of marketing office space and the importance of a tailored approach to reach the right people at the right time. Let us take you through the many ways to advertise an office property and lease more space.
This article will contain a mixture of digital and traditional marketing strategies some of which you can implement on your own others it is advised to seek professional help.
Develop a Comprehensive Digital Strategy
We put this at the top for a reason. A digital strategy is one of the most important things you can do to advertise your office property.
People use the internet more than ever. If potential tenants cannot find you online it will be difficult to lease your office space.
That is unless you want to rely on traditional marketing strategies (which work) but are no longer as effective as they once were.
A comprehensive digital marketing strategy is comprised of:
- Professional Photo and Video
- Virtual Reality
- SEO
- Google Ads
- Web Development
- Social Media
Of course the best case scenario is to use all of the mentioned strategies but if you are limited we would recommend you include photo, video, and VR as a base + one other digital strategy.
Professional Photography & Video Tours
Commercial real estate is highly visual having high-quality visuals are essential to promote your office property in the best possible way.
Invest in professional photography and video tours to showcase the office property’s best features helping to provide potential clients with a comprehensive view of the space before they schedule time to tour with a member of your team.
Virtual Reality (VR) and 3D Tours
If you want to increase the experience of viewing any office space you have available you need VR and 3d tours. This will give you the ability to offer immersive experiences, walkthroughs which helps distant investors or possible tenants to explore your properties remotely.
CRE SEO Optimization
To get your listings to show up on Google There are a few ways to do this we find the most effective to be with SEO or Google Ads. Using SEO you can help get your properties to show as people are searching for an office space + geographical area.
If you want to get the best possible results from SEO we would recommend your use commercial real estate SEO services.
Cindtoro can help you improve your office property visibility ensuring that you are found by your target audience.
Google Ads
The second way to get your office listings on Google is with Google ads. Google ads can allow you to put your listings at the top of the search results so you appear first before everyone else does. This is similar to SEO however it works significantly faster and can be laser targeted to help you reach your ideal target audience.
Engage in Targeted Email Marketing
If you have the ability to do so, email marketing is a great way to promote your office listings. To do this correctly you will have to implement two separate strategies.
- Segmented Campaigns
- Regular Updates
Segmented Campaigns
Email marketing is highly effective if you can separate your list into individual silos or buckets. The best wa to do this is to create targeted email campaigns tailored to specific audiences, such as investors, brokers, or potential tenants to craft advertising messages that resonate with each group.
This means you’ll get more email opens and a better response rate over just emailing everyone on the list with messages that will not be relevant to certain audiences.
Regular Updates
Email marketing efforts should be done as long as it takes to get a property listed and to keep your audience informed with regular newsletters featured listings, market trends, and property updates.
Utilize Social Media Platforms
Did you know that 73% of the United States or about 253 million people use social media platforms? If you are not actively using social media to advertise your office space listings you are missing out on an opportunity to showcase your properties to potential tenants and engage with other professionals in the industry.
Consistent Posting
For social media to work for you, you will need to maintain a consistent posting schedule using high-quality images, videos, and other forms of relevant content to keep your audience engaged. It takes time to build social media momentum but it becomes easier as time goes on.
Leverage Industry-Specific Platforms
There are a few different platforms that you can and should list your office properties on
CRE listings websites
Look to utilize platforms such as LoopNet, CoStar and CREXI to name a few. These platforms are frequently used by both commercial real estate professionals and potential tenants looking for their next office space to lease. To maximize the ability to attract the right audience highlight unique features such as location, amenities, and building specifications.
Provide Transparent and Detailed Information
Clear Descriptions
Potential tenants need information to make decisions. The more information you can provide the better. Avoid vague phrases that do not mean much instead opt to include high quality photos, detailed square footage, mention any new renovations and highlight unique features. This should be done across all of your marketing materials to ensure a cohesive approach.
Cost Transparency
Nobody likes to be blindsided by unexpected costs. A key part of advertising your office space should be clear upfront pricing. This makes everything significantly easier on everyone.
Your tenant gets peace of mind about the price. And you don’t have to explain your price 7 ways until Sunday.
Offer Incentives to Attract Tenants
Perform a market study to see the various ways you can structure leasing options to make your property more attractive to those who are interested but on the fence about signing a leasing agreement.
You can also take this time to come up with additional benefits of why a potential tenant should lease space from your firm.
Network Within the Industry
In the commercial real estate industry it is not just about what you know but also who you know. Industry events such as commercial real estate conferences, trade shows and networking events can be opportunities for you to find new deals and connect with new potential clients and partners.
Local Business Engagement
Commercial real estate is a local business. People buy from people that they know, like and trust. Becoming an upstanding member of your community either as a business, or individual will go a long way! Collaborate with other local businesses and the community at large to increase property visibility and attract tenants.
Stay Updated with Market Trends
New ways to advertise office space are always being developed and commercial real estate marketing strategies change fast. You should always be ready to continually learn and adopt new strategies to maintain a competitive edge in the marketplace. If you don’t you will not only lose opportunities but you will get beat by your competitors.
Conclusion
It takes a lot of work to advertise office space effectively. Let Cindtoro help you reach the right people at the right time. We have experience with all things CRE helping firms lease more space using our proven digital marketing methods.
Use our commercial real estate marketing services and start attracting the quality tenants today!
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