Learn About Digital Ads, Determine The Best Type To Use and Things To Consider
In 2022, 25% of small businesses said they considered social media to be their most successful digital marketing tool. Considering that only two-thirds of all small businesses utilize social media to begin with, that’s a promising figure.
But maybe your social media marketing could use a boost. While organic social media marketing can be effective, it’s also a slow process. What if there was a way to speed up your results?
Digital advertising happens to be the perfect solution!
What are digital ads? Simply put, a digital ad is any type of ad that appears on a website. Social media advertising is among the most common kinds of digital ads, but there are countless others to choose from as well.
If you’ve never considered running digital ads before, or if you’re simply unsure where to begin, you’ve come to the right place. This article will share everything you need to know to get started with your own advertising strategies bringing more brand awareness to your company.
Read on to learn more!
What Are Digital Ads?
Digital advertising encompasses practically all paid promotion that occurs on the internet. Types of digital advertising can take the form of video advertising, display advertising, native advertising, email marketing ads, static banner images, and text-only ads that appear next to results in search engines. They can even be interactive.
Video ads, in particular, show enormous promise for small businesses especially when their video content is relevant to the consumers search. Research from 2022 showed that video ad viewers retained 95% of the advertising messages shown compared to the same messages conveyed through text.
There are two things that set digital ads apart from traditional advertising: speed and targeting.
Traditional ads can take a long time to publish and see results from, and it can be hard to target specific audiences. But digital ads can be published and tested almost immediately. They also let you target hyper-specific groups of people.
By decreasing the amount of time it takes to set up, test, and get results from ads, digital advertising offers a highly efficient, money-saving alternative to traditional marketing.
How Are Digital Ads Ran?
The process of setting up and running digital ads is deceptively simple. It can be as simple as choosing keywords and writing a brief message to promote with Google AdWords or creating a Facebook ad with an image and a link to your website.
Once you’ve decided where you want to advertise and set up your first campaign, it’s all a matter of evaluating your results.
It’s important to define up-front what the objective of your campaign will be. Do you want to make sales or simply raise awareness? Knowing what you wanted to accomplish will tell you if the campaign was a success or not.
From there, you might adjust certain parts of the ad or campaign to make it more effective. Perhaps you might scrap the campaign and start a new one if it isn’t successful. And then, the process is repeated.
How to Determine the Type of Digital Ads That Are Best for Your Company
In order to determine the best types of ads for your company, you would need a skilled marketer to look over your business and decide the appropriate ad set for you. But we can give you a few tips to help you get started.
In advertising, the most important question to ask is, who are you targeting? Does your product appeal to teenagers and young adults? Or are you a service-based business targeting busy professionals?
You should also ask yourself when the ideal time would be for your target audience to learn about your product or service.
Do you want to catch people as they’re actively searching for the solutions you provide on Google? Or would it be more effective to target people while they’re relaxed and watching TikTok videos at the end of a long day?
As you can tell, there are no simple answers. To give specific advice, a marketer must know what you’re selling, who you’re targeting, and what benefit you provide. But answering these questions yourself can help you get started.
The Best Time to Run Ads for Your Company
The best times to run ads for your brand depends on several factors. It mostly comes down to your target audience, the type of product or service you’re advertising, and your goals for the campaign.
One of the most important things to consider is the timing of the ad in relation to the customer’s buying journey.
For example, if you’re promoting a product that you’re launching soon, the best time to advertise would be closer to the launch date with a clear call to action. This will allow you to build excitement and generate pre-orders.
Your audience’s daily habits are another key factor in determining your best advertising times. If your target audience is particularly active on social media during the evening, you’ll want to run social media ads during that time.
You may also try running ads whenever your competitors’ ads are less active.
The only way to determine the best advertising time is to test different ads and evaluate the results. Try running ads on different days of the week and at different times of the day, and base your future efforts on what works best.
Invest in Digital Advertising Now
If you came to this article wondering, “what are digital ads?” then hopefully, we’ve answered all your questions. By now, you should have a comprehensive understanding of different advertising ideas and how they might best serve your business.
However, advertising can be a tricky thing to get right. If you aren’t completely sure you know what you’re doing, it’s best to outsource your advertising to a professional.