For most people, understanding the extensive array of language in digital marketing may be difficult. When discussing terms that sound alike, like paid search engine optimization or Google Search Ads, confusion can arise. Search Engine Optimization and Google Search Ads are both online marketing strategies that are used to drive traffic to your website and market your business online. Breaking the two topics down can help make it easier to understand.
What’s the Difference Between Search Engine Optimization and Paid Search Ads?
To start, there’s one key difference between SEO and Google Search Ads when it comes to strategy. To bring your company’s website to its full potential, you need to utilize both strategies. Finding a professional marketing company can take your business to the next level. They should be able to provide both SEO and SEM services.
- SEO is an organic search marketing strategy.
- Google Search Ads, also known as Search Engine Marketing (SEM), are a paid search marketing strategy.
Search Engine Optimization Marketing
Search engine optimization services are used to get a website’s ranking on Google as high as possible. When users search for a type of service, product, or industry, you want your website to show up right away. This strategy will ultimately increase the amount of quality traffic a business will receive online. However, the best SEO requires constant maintenance who can keep up with the ever-changing rules and algorithms.
Google Search Ads
A business can utilize paid advertisements direct traffic to a website. Utilizing paid ads online will increase their visibility and make it easier for users to find their website.
Google pay per click marketing is important because it matches user searchers with relevant keyword phrases. This strategy requires relevant keyword research and revisions to make sure the ad campaign stays on track. When users are looking for services, they will be more likely to find a business that has invested in paid ads.
As you can probably conclude so far, these strategies require constant upkeep and maintenance to run efficiently. A search engine marketing firm can save your business time. This time can be spent delivering quality service to clients without fretting over developing a perfect marketing plan.
Diving back into Search Engine Optimization
There are two different types of quality SEO strategies used by SEO professionals.
On-Page SEO requires several elements. These include optimized metadata and page copy, properly formatted page URLs, fast page loading speed, keywords, and internal link building.
On-Page SEO focuses directly on the company’s website. This ensures that when a user goes to the site, it appears organized and aesthetically pleasing. Additionally, it loads quickly and keywords are in line with what users search for. Furthermore, links are working correctly.
Off-Page SEO handles all the link building, social signals, and social bookmarking. These strategies help bring in more traffic from outside sources online, such as Twitter, Facebook, and Instagram.
Off-Page SEO is dependent on a functioning On-Page SEO strategy. If the site isn’t organized, users can’t find externals links to the company’s social media. If the links are popping up with an error message instead of directing to Facebook for example, users are left confused.
To learn more about On-Page and Off-Page SEO, check out this helpful article: On-Page vs Off-Page SEO
More on Google Search Ads
Google Search Ads use a different approach to gaining quality leads by utilizing paid advertisements to gain more traffic.
Audience research is essential for a successful Google paid search campaign. Relevant ad copy is also important. Additionally, constant ad retargeting is necessary. In some cases, social media optimization is beneficial.
Google Search Ads have several options at their disposal.
Search Ads are commonly referred to as Pay-Per-Click (PPC). They are tailored to what users are searching for at that moment. Search Ads appear at the top or side of the page that matches the chosen keywords you’re targeting. If the chosen keywords are in the advertisement, users click through these advertisements to find exactly what they’re searching for.
Google Search Ads also include display ads. These advertisements are embedded on the top or side of a display screen. They can also show up as sponsored results to a specific keyword query. This kind of advertisement can reach people across multiple platforms.
Video advertisements are a short and concise way to expand the client base. They appear in YouTube videos and can include links that lead directly to your website. This is a great way for a business owner to connect with clients.
Expand the types of Google Search Ads you want to utilize. This will help you appeal to your audience, meet the necessary targeting requirements, and broaden your client potential.
Which Online Marketing Strategy Should I Use?
A common question consumers want answered is “which service is more important?”
Both SEO and SEM work together to achieve one main goal – helping people take their business to the next level. SEO is important for establishing a foundation for your website. Having highly optimized SEO will allow the SEM campaign to perform at its full potential.
Once your website’s SEO is firmly established, we suggest using Google Search Ads right away. This will ensure maximum quality traffic and broaden the client potential.
If you need help with online marketing, please contact our marketing firm.