Introduction
If you are reading this article then you likely know that getting roofing leads is important to the success of your company. Leads are the lifeblood of any business. Without them you will fail. It is not a matter if you will fail only when.
In this article by the Cindtoro team we will teach you both outbound and inbound marketing methods for roofers.
These strategies are designed to provide the highest impact for your business and maximize your reach with your target market to gain a hold of as many potential clients as possible.
Statistics About The Roofing Industry You Should Know
Before we get started with some of the best ways to get roofing leads here are some facts that you should know. According to Rubyhome
- 5 million roofs are installed per year
- The roofing industry is expected to grow 5 – 7 percent
- 85 % of the business is taken up by roofs for existing homes
Who These Strategies Work For & Key Points
Advertising a roofing company is no joke. It takes a lot of effort if you want to get the job done right. The methods laid out in this article are for both commercial and residential roofing companies as well as someone who is searching for the best ways to get leads starting out. We have used these very same strategies to generate 25+ leads (sometimes much more) for roofers every month on a consistent basis.
Key Takeaways
- Use Billboards
- Mailers & Flyers
- Printed Car Wraps
- Radio
- TV
- Door To Door
- Trade Shows
- Word Of Mouth Referrals
- Insurance Companies
- In-Bound Strategies
- Get A Roofing Website
- Use SEO
- Paid Advertising
- Facebook Ads
- Google Ads
- Webinars
- Podcast
- Buy leads lists
- Build An Email List
Traditional Marketing
Traditional marketing is a broad encompassing term that means all things non digital marketing. These forms of marketing can include items such as billboards, mailers, TV Ads and much more.
Both the use of digital and traditional marketing will help to create a well rounded strategy that will bring in roofing leads for years to come. Lets dive into the traditional marketing methods below.
Billboards
If you are able to afford the higher cost of advertising with billboards this is an excellent way to increase your overall brand awareness and exposure. It may take a long time to see results for total market saturation it is well worth the wait.
Mailers & Flyers
People seem to forget direct mail as a source of being an effective marketing campaign. Especially with the access to massive amounts of data advertising companies have access to. It is now possible to pair online data with a traditional advertising channel like mailers / flyers to make a greater impact.
A mailer or flyer can be tracked to measure effectiveness and has the ability to generate the qualified leads you are looking for. It also helps you stand out from the crowd of other businesses.
Printed Car Wraps
Tastefully printed well designed car wraps will help you reach nearly anyone who is looking for a roof without having to bother them in an invasive fashion like a door to door sale or other way would. A
Radio
A busy commute to work or just a long time spent in the car can be your best friend here. People are always at different stages of the buying funnel. You never know who or how many people you are going to reach embracing this method.
Radio advertising is not the same as it used to be with exposure only on FM and AM radio stations. Most people use satellite radio or streaming services which gives you an advantage here.
TV Advertising
TV ads are a great option if you have the budget to utilize them. Some of the most well known brands advertise on TV. If you want to be the best you should not shy away from using television ads.
It is a great way to stay relevant and maintain dominance over your competition. In 2025 and likely beyond, everyone is obsessed with digital marketing (for good reason it works) TV gives you an additional edge, don’t neglect its use if you can.
Door To Door
Door knocking sucks. End of the story. We understand that there are a ton of people who want to know how to get roofing leads without door knocking but this is still a tired and true method for gaining the new business you are looking to generate.
Trade Shows
Trade shows are a great way to promote your business. There are numerous different types of roofing tradeshows you can join to help you reach your ideal target audience.
Some of these will be specific to the contractor industry where you can meet the manufacturers of supplies that your company uses on a daily basis.
Others will be more tailored to meeting homeowners needs. Depending on the type of show you will be attending will guide you along the types of marketing materials you should bring.
Word Of Mouth Referrals & Reviews
Word of mouth referrals are hands down the number one way to gain leads and build trust. If there was one marketing strategy we could recommend above all others it would be this one. It does not mean that you should neglect the other areas laid out but it does mean you should place emphasis on it.
Insurance Companies
Did you know that there are ways to get roofing leads from insurance companies? Partnering with an insurance company provides a treasure trove of new inbound leads.
Numerous roofing business owners know this which is why they will spend time making relationships with these types of companies.
If you want to have a good shot at getting more jobs from an insurance company you need to run a tight ship.
This is a multi step process that deserves its own in-depth article. Learn the way you can gain leads from insurance companies
In-Bound Strategies
Equally important in acquiring as many roofing leads as you can is the use of inbound methods. Many of these will be heavily leveraged on your online presence.
If you do not have an online presence, reach out to a company like Cindtoro to help you establish one.
Digital Methods
Next, we are going to cover all the best digital strategies to grow your roofing business. These will give you a solid foundation to build upon the already existing traditional marketing strategies we covered above and are paramount to a long lasting full cycle lead generation funnel.
Get A Roofing Website
First up on our list is getting a roofing website. If you already have a website you are miles ahead of your competitors that do not. A roofing website is the foundation of your company’s marketing strategy.
None of the other methods mentioned (with the exception of podcasting) will work without having a well put together easy to navigate website.
If you don’t have the budget because you are just starting your roofing business our team would recommend either a custom landing page or DIY it yourself with a template.
Use SEO
Roofing SEO is one of the best ways to promote your product or service online. It is a complementary strategy to the creation of a website. If this is your first time hearing about SEO it stands for search engine optimization.
Which is the method of promoting your website with keywords through the use of blog posts, or other forms of content marketing.
Using Roofing SEO is not as simple as it once was. Especially with things such as SGE (search generative experience) and other AI tools getting thrown into the mix.
Paid Advertising
Paid Ads is an encompassing term that commonly refers to pay per click advertising services as a way to get leads.
Numerous platforms and social media channels can be involved in advertising your business online.
When you hear of PPC services you should know a company is likely referring to one or all of these channels.
Facebook Ads
Did you know that Facebook has an estimated 2.11 billion daily active users (DAU). With such a large number of users this presents an amazing opportunity for your business.
In the advertising world Facebook (Meta) is known for having some of the most advanced targeting capabilities for paid advertising.
Leveraging this unique ability can help you place ads in front of the right people at the right time. This can be key for reach the people who are looking for a roof company before they use your services.
Instagram advertising is partnered with facebook advertising (given that meta owns instagram) this means you can have yet another way to reach your ideal target audience with the same power and targeting of Meta on your side. It makes gaining new roofing leads
Google Ads
As a Google Advertising Partner the Google Ads platform is one of our preferred methods for advertising roofing companies and generating quality leads.
This marketing channel gives us the ability to bid on keywords that are important to your roofing business helping you reach the right people at the right time.
A strategy that uses roofing Google ads should be carefully performed by a qualified company. CPC for roofers can reach up to 50+ dollars per click.
Ticktok
TikTok ads have become a major hit over the past few years. The popularity of this social media platform is simply unmatched in terms of reach. Most people use some form of social media. Depending on who your target audience is will inform you if this channel is right for you.
Webinars / Video
The fact is most people hate having to deal with roofing companies until they absolutely have to. This is where unique marketing tactics such as webinars will come into play.
A webinar can be used to educate potential customers on what to look for when hiring a roofing company or how to know when it is time to replace your roof.
These videos will help you increase your level of trust in the eyes of consumers leading to additional leads and an easier time selling your services.
Podcast
Another great way to educate your customers and gain a loyal customer base is to educate them via podcast. Podcasting is exploding in popularity right now.
Did you know that the podcast industry is projected to grow by 27.0% from 2025 to 2030. This is an under utilized tactic of roofing lead generation. Its untapped potential means you can gain a strong foothold before others do.
Buy Roofing leads lists
The use of lead provider websites can be yet another source for you to reach your ideal target audience. Websites such as Angi, HomeAdvisor, Houzz Pro, and Yelp to name a few.
These platforms are great sources of leads for roofing companies. As they provide the contact information and phone numbers you need to get in touch with the potential clients.
Drawbacks of Roofing Lead Lists
There are some minor drawbacks to them however lead lists as they are not what they seem. These are leads that you will be fighting with other companies for as they are distributed to others that also pay for their services. If you do not mind the non-exclusive nature of roofing lead lists feel free to use them.
Build An Email List
Finally, we have building an email list. Email marketing is still one of the best ways to reach your ideal customers and get the roofing leads you are looking for.
It won’t necessarily help you gain as many new clients but email will help you stay in touch with your previous customers, reminding them that you are there for them when they need you.
It can be used to get additional online reviews, promote services or give updates about your company when needed.
Conclusion
Knowing how to get roofing leads is just half the battle. You’ll need to work to implement these marketing strategies into your business. There are certain strategies that are better than others but we would recommend that you look at it based on your situation.
Just because we laid out a master list of the best way to get roofing leads and ways to advertise does not mean that you need to use every way possible way contained in this article. However we will add that order to To bring in the most leads you should use use as many services as possible if you can afford to do so. If you need help with any of these lead generation strategies hire our roofer marketing agency.