How Cindtoro Helped Increase Brand Exposure At Low Cost

Company Overview

Goals

For this advertising campaign to be determined a success our client had tow main goals. First, increase overall brand awareness of the company and the second goal drive relevant traffic to the website from people who were searching for lending services. If those two objectives could be achieved then it was a successful paid advertising campaign.

Challenges

Low Brand Awareness

The client came to Cindtoro to address one key concern, increase brand awareness and maximize traffic growth.

Low Traffic

Since the client had never ran ads before they had low quality traffic.

What We Did

First - Craft high quality brand messages

First we had to craft a quality brand message that would resonate with their target audience. In this case it was promotion of real estate bridge lending services. We crafted these ads to promote specific attributes of their services, (fast closing time, competitive loan terms, etc etc)

Second - Created High Quality Ads

After, we had the messaging picked out we designed the banner ads using the optimal sizes we have found through our research and testing of numerous campaigns. This helped to ensure maximum placement and discoverability.

Here’s some examples of those sizes:

testing

Finally - Performed Audience Research

We performed robust audience research to understand exactly who we needed to serve the ads to in order to achieve their brand awareness objectives and send high quality traffic to the website.