Central Florida Marketing Agency

Company Overview

The firm is a commercial bridge loan lender that has sponsored numerous institutionally backed investment vehicles, and deploying more than $5 billion in debt and equity transactions.

Goals

The client came to Cindtoro to promote their commercial lending products  and improve overall brand awareness. For the digital ads campaign to be deemed a success they needed to see and increase an increase  brand exposure and new leads from people looking for lending services.

Challenges

Never ran ads before

Since the client never ran ads before. We were in for an uphill battle against the Google ads algorithm and current competition in the space who was currently running ads

Unsure what or who to target

Our client did not know what keywords they should be targeting and leaned on the Cindtoro team to find the best ones.

Low Lead Volume

They had lead volume but it was significantly less than what they were looking for.

Lack Of Brand Awareness

The client also lacked overall brand awareness for their lending products and alternative investment solutions.

What We Did

First - Perform Market Research and Analysis

Our first step was to find out what was working for the competition. We wanted to get an understanding of the competitive landscape as it relates to the lending industry and alternative assets. We researched common terms such as “bridge loan lender” real estate bridge loans” and “alternative asset fund” to see who, and what came up as well as where they appeared on the Google search engine results page (SERPS)

Second - Perform Robust Keyword Research

Once we had that information ironed out we then identified the exact keywords that was driving the relevant website traffic our client was looking to receive.

Third - Create High Quality Ads

We created high quality Google ads built to fit search intent as best as possible. These ads mentioned key points about their lending services, or alt asset fund. While also containing relevant keywords and Call to actions throughout the ad text

Fourth - Establish Data Collection

Paid digital advertising only works as well as the data you collect. We implemented conversion tracking because we wanted to track what keywords were driving the success of the campaign in order to make future enhancements down the road.

Fifth - Campaign Launch

We launched the campaign targeting the keywords “bridge loan lender, commercial financing, commercial lending bank, “commercial bridge loans”

Sixth - Campaign Enhancements

After the campaign collected some data we made further refinements to enhance overall traffic quality and to generate as many qualified leads as possible.

Results

The results of the ad campaign were fantastic, The ad campaign spent about $4,900, generated 50k impressions, had a cost per click: $3.57 and received a total of 249 phone calls from people searching for their real estate bridge loan programs and commercial lending services.