Improving SEO Website Traffic For a Bridge Loan Lender
Company Overview
ABC Financial provides real estate bridge loans to borrowers with capital needs that are not met by traditional lenders. ABC Financial specializes in commercial hard money bridge loans offering solutions for non-conforming income producing real estate across the United States.
Goals
The financial lending firm was looking to improve their SEO for hard money related keywords in order to gain relevant website traffic from people who were searching for their lending services. Additionally, ABC Financial was also looking to increase their brand exposure with SEO.
Challenges
Poor Technical SEO Health
When we speak to companies about improving their technical SEO we are mainly referring to the foundational principles of their website. Think about it like this: technical SEO is equivalent to the foundation of a house. if your “house” is built with a shaky foundation it will fall OR at the very least not hold up well in a storm.
No Keyword Strategy
ABC Financial Group also had no solid keyword strategy or topical map to inform their content creation. Meaning, as Google was looking at their website the search engine was having a difficult time understanding exactly what it was about due to not having the proper keywords in the correct places.
What We Did
The first thing we did was confirm our suspicions about their technical SEO health. We ran their website through Cindtoro’s custom built SEO audit process. Here we discovered the broken links, images with no alternative text, poorly written title tags and as well as the unminified JavaScript and CSS files.
These things hinder SEO performance in a few different ways. We will tell you more below for each one.
Broken Links: causes issues with crawlers not discovering your content
Images With No Alt Text: When an image does not have alt-text is it less optimized and can be difficult to find by search engines.
Poorly written title tags: Think of these like book covers. If you have a bad title tag, a search engine does not know where to place your content in its index.
Unminified JS and CSS: These files slow down the loading of your website and cause issues with a Google Ranking factor called Core Web Vitals
After fixing the technical issues we then proceeded to outline a new keyword strategy for them.
The keyword strategy was focused on ranking a main key term “ hard money bridge loans” Cindtoro attacked this a few different ways
First, we performed robust keyword analysis understanding what the website was already trusted for then we identified keywords using a “commercial first” intent strategy.
Once we finished our process we implemented the keywords into the alt text, title tags and other on-page SEO elements of the website.
Results
Over the past year their website saw an increase in organic traffic by 93% receiving a total of 3984 clicks, 332,465 Impressions, increased keyword positions from the 9th page of Google position 91 to the first page of Google in position 6.
The client continues to use our SEO services after 4 years.
**Digital marketing results can vary from company to company.