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Click Through Rate (CTR) Calculator

If you want to know how well an advertsing message resonates with your target audience you need to calculate your CTR. It can tell you a-lot about your messaging and targeting efforts. The Cindtoro team created this free custom calculator to help you find you CTR.

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Click-Through Rate

Click-Through Rate

What is click through rate?

Click-through rate (CTR) is a metric that measures the percentage of people who see an online advertisement, email, or other pieces of content and then click on it. This digital marketing metric takes into account your impressions and clicks. A high CTR can often mean you have a well structured advertising message and targeting. Whereas a low CTR can indicate that you need to adjust your targeting and make additional adjustments.

Benefits Of Knowing Click Through Rate (CTR)

  • Better ad performance
  • Improved conversions
  • Gauge content relevance

Improve Your CTR With Cindtoro

Get your CTR in high gear with Cindtoro, Let us help take you ad campaigns from just okay to fantastic. We will handle all the minor details while you focus on growing your business. Reach out to our team and get started today. We cannot wait to hear from you!

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Frequently Asked Questions

Find answers to common questions about our services.

CTR is calculated by taking your impressions divided by the number of clicks. Our calculator already takes this into account. All you need to do is provide the required numbers and press calculate to get an output.
For search ads, the average CTR is often around 3%, while for display ads, it's typically lower, around 0.5%. For other channels such as email the average is about 2.69% click through rate can be impacted by numerous items which is why it is a good idea to constantly test different elements of your digital marketing strategy to see what works best for you.
A good click through rate is will typically be an above average one in relation to the numbers above. Whereas a bad click through rate will be lower than the number above.
If your numbers are good and you are receiving a good number of conversions you likely will not need to change anything however if your number are falling it can indicate you need to change you messaging or other targeting settings in order to increase the number of conversions and improve campaign performance.