Introduction
Commercial real estate has come a long way. The market of those looking for property is vast. With numerous CRE firms potential prospects have plenty of options. If you want to lease or sell more buildings ensuring your property listings standout both on and offline is key to attracting the attention you need influence your ideal client base. In this article by the Cindtoro team we will teach you about the critical role CRE drone photography plays when marketing your properties.
Who This Article Is Made For
We created this article for commercial real estate professionals who want to know how to make their property listings stand out in a crowded marketplace. By the end of this article you will know some of the key reasons why you should consider adding aerial photography to your property listings and what it can do for you.
Highlight Neighborhood dynamics
Commercial real estate is all about location, location, location. What better way than to highlight the surrounding area of where the property is located. Potential tenants want to know they are buying a quality property in a great location. A drone will give you the ability to collect aerial photos that can be used to easily highlight features tenants may find useful in their decision making process.
Showcase Traffic Flow and Accessibility
Traffic flow and accessibility are major issues for anyone looking to buy a property. A potential client wants to understand both traffic flow, and accessibility. Aerial photography is a great way to do that allowing to show how traffic moves, what times of day it stalls and shed light on the various different ways a property can be accessed.
A classic example would showcasing the ease of use that an 18 wheeler truck has when entering or exiting the property, If your potential tenant’s business revolves around any type of industrial need then understanding property accessibility prior to signing a lease agreement is critical to make a clear informed decision.
If we look at another example on the other hand you may be trying to sell an office building and your client could have concerns regarding traffic patterns to and from work. Commercial real estate arial photography can help him or her understand if the building in question is the right space for their business and employees.
Use Cases for Construction and Property Management
Outside of selling or leasing commercial properties drones present use cases for construction or property management firms. Drone imagery is key to create highly detailed 3D maps, which are 100% essential for the planning, visualizing, and marketing of real estate developments once they are completed.
Monitor Construction progress
Drones provide a great way to monitor progress of any ongoing construction projects offering an effective way to view progress at key stages of the development process. Additionally, if you have investors this helps to make progress reports simple as anyone can view where construction is at within any given part of a project.
Property Inspections
Depending on how large a CRE property is It can take a long time to conduct thorough inspections. They can also be dangerous if they are in a hard to reach area. Think of areas like roofs, high-rise windows, facades or other important property places. Drone imagery / video solves this problem by helping to speed up the process and keep workers safe during the process.
Security Surveillance
Drones also play a role in enhancing the security of commercial properties by providing aerial surveillance, this is particularly beneficial for large complexes.
New threats are emerging all the time drone imagery / video plays a major role to enhance the security of a commercial property.
Disadvantages
Not every aspect of commercial real estate aerial photography is a good thing there are some drawbacks you should be aware of. These are not all of them however they cover the main ones that should matter to you.
Can be expensive
First on our list obtaining drone imagery is typically not cheap. Your or your firm may not be able to use it all the time due to budget constraints. If that is the case it is better to use it selectively for the best properties that need extra listing power to make them as attractive as possible.
Can Take a long time
If your firm has a large number of properties under management it can take a long time to gather the necessary photos / videos required to market each property. You should take into account the number of properties, desired number of images / videos and production timelines to plan accordingly.
Must be scheduled around the weather
The best aerial photos will be taken when the weather is beautiful and the sun is shining. If you live in an area where the weather is not a concern then you have nothing to worry about. However if you are in an area where the weather changes frequently you will need to take this into consideration as you plan your schedule.
Conclusion
Your goal is to provide as much information as possible so potential clients can make highly informed decisions. The issue is many CRE firms only include imagery in the “key” areas notably on the ground the inside of a property. Taking advantage of the skies can elevate your property listings to new heights so you can rise above market competitors which will then help your firm to sell or lease more real estate. If you need help getting your properties in front of the right people, Cindtoro is here to assist.
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