If you live in Orlando, Florida and own a business then chances are you know that marketing throughout the central Florida area can be difficult, regardless of where your company is based or what types products or services your company provides.
Your number one priority as a business owner is to gain new clients, increase sales and leads, so you can continue to grow your business. In this article the Cindtoro marketing team will teach you various ways on how to promote your Orlando business for free.
Google My business
Creating a Google Business Profile (GBP) is probably one of the first steps you should take when you first open your business. A Google Business profile allows you to: showcase your company, hours of operation, what makes your company unique, the number of local reviews that you have, as well as ways to get in touch. Business profiles set up through. Google can be done regardless if you have a physical location or not. They are often one of the 1st places people use to find a local business.
Customer feedback/reviews
Using customer feedback/reviews is another great way to promote your local business. Because it helps build both brand loyalty and trust. People want to engage with companies, who are highly rated, have been in business for a long time and provide a great customer experience. Showing the ways your company helps serve others can generate more interest in what your company has to offer.
Start a targeted business blog
Starting a business blog could also be a fantastic way to gain new customers to your company. A well thought out blog can allow you to engage both new and existing clients through the means of education or self promotion.
Let’s take for example you own a medical spa or a law firm. There are numerous types of content that you can create and share that will help you build trust, increase organic website traffic, and help educate your potential clients on the services that you offer.
Here are some real world examples of blogging content for those two mentioned industries.
If you’re a law firm located in Orlando, Florida, you can talk about the types of law you practice, how do you know when you need a lawyer? Questions to ask law firm before you hire them? Etc etc The content you write on your law firm blog, will be determined by your overall goal, and what you’re looking to accomplish.
Here’s another example for the medical spa industry.
Take for example you own a medical spa in Orlando on your medical spa marketing blog you can write about various different med spa treatments. How long do they take, are there any benefits? What are the risk associated with getting X treatment?
These are just two examples of the types of blogging content you could have. We challenge you to think about things that could be relevant for your industry.
Use social media
Next on our list as a way to promote your Orlando business for free is to use social media, platforms, such as Facebook, Instagram, TikTok, Pinterest and others, they give you the ability to engage with potential clients as they are using their favorite platforms.
Examples of great social media content could be things like: custom images, videos, reels, live streamed content, and much more! Varying the types of content that you use for your social media account will allow you to reach different types of people.
YouTube marketing
Did you know YouTube is the world’s second largest search engine? Did you also know that YouTube is owned by Google? Using the power of YouTube video marketing you could reach new audiences through the use of this channel. One of the key reasons why YouTube marketing is so powerful for a local business is because it allows you to show a more human side of the people working inside your company. It also allows you to connect with people better than just using stagnant images or traditional text based content like blogging.
Examples of quality YouTube marketing content could be things like: YouTube shorts, videos about your services, company, employees, and even customer testimonials.
Email marketing/newsletters
Using email marketing / newsletters can help to reach an existing clientele base for free from people who already know like and trust you! Most people are guarded about giving out their emails because they don’t want to be spammed by a company who only wants to self promote.
But, intelligent use of an email list can be useful in a number of ways. Of course you can do the obvious thing like promote your services, but you could also promote the benefits of related items that complement your service. You could use your list to share excellent customer feedback. You can also use it to share general updates about your company.
Conclusion
These are just some of the ways that you can advertise your Orlando business for free. Of course if you wish to get some of these things done for you. Consider hiring an Orlando based marketing firm like cindtoro. Our company was founded in 2019 to provide the best advertising services money can buy! Grow your Orlando business and increase your sales with Cindtoro.
Recommended Reading: Other Ways to Advertise Your Orlando Business
