Ways to break into the digital marketing field as a medical spa
The convergence of technology and healthcare has given rise to a new era where online presence is extremely crucial to success. Digital marketing has now emerged as a powerful tool for medical spas to connect with their present and future clientele. Digital marketing can allow medical spas to enhance their visibility, reach target audiences, and stay competitive.
Why does a medical spa need digital marketing?
For a new startup medical spa, digital marketing can be the key to new clients, successful product promotions, and a strong, competitive brand presence. Even if your med spa has been in the community for quite some time, they can still reap the benefits of digital marketing. Owners may be asking themselves,, “How do I get more clients at my med spa?” “How to increase sales at my med spa.” This is a frustrating predicament to be in when bills need to be paid and employees need a paycheck. An understanding of the various platforms that medical digital marketing encompasses is a step in the right direction. A subfield of marketing, digital marketing encompasses a spectrum of strategies, including social media marketing, search engine optimization (SEO), content marketing, email campaigns, and more.
What are some ways that digital marketing can benefit my med spa?
Rank at the top of local search results
If your business isn’t popping up in search queries when you type in keywords like “med spa near me”, “laser hair removal near me”, “lip fillers near me”, and “dermaplaning near me”, that isn’t a good sign. Ranking in the top of local search results when searching for keywords such as these can generate massive traffic to your website and an influx of new client appointments. This also improves the likelihood that your business will be found by new patients who are actively searching for your services.In fact, the top 3 search results in Google receive 75% of all clinks in a search query. One lead can turn into a returning client that recommends your business to their friends, and the process continues.
Understand and utilize on-page SEO
SEO, or Search Engine Optimization, is pivotal for enhancing the online visibility of medical spas and reaching their target audience effectively. For optimal results, medical spas should prioritize incorporating relevant keywords like “medspa,” “laser hair removal,” and “lip fillers” seamlessly into website content, meta tags, and headers. This integration aids in improving the site’s search engine ranking and ensures your med spa is popping up when clients search for treatments you offer. Producing high-quality content around trending medical spa topics is an effective strategy to attract and engage potential clients, and keeps up with the latest trends in non-surgical aesthetic treatments and skin care innovations.
All of these are examples of On-page SEO that establishes your credibility and authority as a reputable business.
Understand and utilize Off-Page SEO
Local SEO for your medical spa is paramount as clients often seek services in their local area. To achieve this, optimizing Google My Business listings with accurate business information and encouraging positive reviews is crucial. Google My Business is how users find basic information about your business such as your address, hours of operation, phone number, and inside and outside photos of your location. Google My Business also allows current clients to write reviews for potential clients to learn more about the services you offer and quality of care.
Having an active social media presence with Facebook and Instagram can also improve your visibility. As of January 5th, 2024 Facebook alone has 2.08 billion active users. As of January 15th, 2024, Instagram has 500 million users daily. Examples of social media posts include pictures of exam rooms, before-and-after photos, special promotions that you may offer, and introduce the technicians you have at your location. Both sites have a staggering amount of users on their site daily, which means mastering social media advertising is a proven way to generate traffic to your website.
These are two examples of “Off-Page SEO” that establishes credibility outside of your website. To learn more about on-page SEO and off-page SEO.
4. Target the right audience
Additionally, medical spa digital marketing allows for precise targeting and personalized communication. Through tools like targeted advertising, medical spas can tailor their messages to specific demographics, ensuring that promotional efforts are directed towards those most likely to be interested in their services. If your target audience primarily focuses on adults in their 20s and 30s who are looking for lip fillers and laser hair removal, make sure to keep up with current trends and lifestyle tips that may drive clients to your business. Promotional efforts through email, social media, and google ads is an excellent way to make sure you’re reaching the correct audience for your medical spa. This targeted approach not only maximizes the impact of marketing campaigns but also contributes to a higher return on investment.