Did you know that 49% of marketers report that organic search has the best ROI of any marketing channel?
Technical SEO can be a daunting task, and it’s hard to know where to start.
You want to make sure your website is optimized for search engine crawlers, but you don’t have the time or resources to figure out how.
Fortunately, Google Analytics is here to help! With GA, you can easily track and analyze data about your website so that you can identify any technical issues that may be impacting your SEO performance. Keep reading because in this article we’ll discuss 7 ways Google Analytics can be used for technical SEO.
What Is Google Analytics?
Have you ever wondered how marketers track website performance or what tools they use to improve user experience? The answer is Google Analytics. It is an analytic tool platform developed by none other than Google, which allows users to collect data about their website visitors.
With GA, you can get insights into how many views your website is getting, how long visitors are staying on specific pages, and even what the bounce rate is. Armed with this information, digital marketers can make data-driven decisions to optimize website content and improve SEO.
So next time you come across the term Google Analytics, know that it is more than just a tool, it’s an essential part of any digital marketer’s arsenal.
What Is Technical SEO?
Technical SEO is an essential part of any website optimization strategy. It focuses on making sure the website is built in a way that encourages search engine crawlers to crawl, index, and rank your site for relevant terms.
This includes things like optimizing page load times, using structured data to help search engines understand what content you are providing, and properly formatting your URLs. Technical SEO also involves website design like xml sitemaps and architecture, as well as making sure the code is up-to-date and free from errors.
Without proper technical SEO, you could be missing out on valuable opportunities to increase search engine visibility which leads to more traffic, conversions, and ultimately revenue.
Benefits of Technical SEO
Now that we have established what technical SEO is, let’s go over some of the benefits it can provide. They include:
Improved Website Crawlability
With proper technical SEO, search engine crawlers will be able to easily discover your content and index it more quickly. This means you’ll be able to get more organic traffic as your rankings improve.
Faster Load Times
Optimizing your website’s code will result in faster page load times for the pages on your site, ensuring that visitors have a better experience on your site. This is especially important for mobile users who may be using slower connections.
Increased Rankings
Who wouldn’t want to be at the top of the search engine results page? It’s like being the king of the castle or the top dog in the park. But the benefits of increased rankings go beyond just bragging rights. When your website is well-optimized, it becomes easier for your target audience to find you.
That means more organic traffic clicking through to your site, and more opportunities to convert them into loyal customers. So if you’re looking to give your online presence a boost, improving your search engine rankings is the way to go.
7 Ways Google Analytics is Used for Technical SEO
Now that we understand what GA is, let’s answer the question, ‘How does google analytics affect technical SEO?’. Let’s look at the 7 powerful ways now:
1. Identify Crawl Errors
Crawl errors can appear on our websites without us even knowing it. These technical SEO issues can wreak havoc on our website’s visibility and ranking. Fortunately, with the help of Google Analytics, we can quickly identify and monitor these errors.
By setting up custom reports, we can easily detect any pages that are not working properly and fix them before our rankings are affected. These reports will show us any pages that return a 404 status code or have been redirected to another page.
By taking the time to regularly monitor and fix crawl errors, we can ensure that our website is functioning at its best and that our rankings continue to soar.
2. Monitor Site Speed
When it comes to website performance, speed is key. It’s no secret that people have little patience for a sluggish site, and Google agrees. Slow-loading websites can hurt your search engine rankings, resulting in a loss of valuable organic traffic.
But how can you tell if your website is suffering from speed issues? Enter Google Analytics. With this powerful tool, you can monitor your site’s loading speed and identify areas for improvement.
By optimizing your page speed, you can provide a better user experience for your audience, and potentially even boost your search engine rankings in the process. So if you haven’t done so already, it’s time to start monitoring your site speed with Google Analytics.
3. Monitor Internal Search
For website owners, understanding how users search and navigate their websites can be a game-changer. That’s where the Site Search Report in Google Analytics comes in handy. By monitoring what users search for on your website, you can gain insights into what content they’re looking for and how they’re navigating your site.
This information can help you optimize your site’s structure, improve your site’s search functionality, and ultimately enhance user experience. With the power of the Site Search Report, website owners can make data-driven decisions that lead to happier users and better website performance.
4. Track Mobile Traffic
Mobile website traffic is becoming increasingly important as more and more people rely on their phones to access the internet. By tracking your mobile traffic with Google Analytics, you can gain valuable insight into the behavior of your visitors.
This data can help you identify any potential issues with your mobile site’s user experience and make necessary improvements. With so much competition online, ensuring that your mobile site is optimized for the user is crucial in keeping visitors coming back. So don’t miss out on valuable traffic – start tracking your mobile visitors today!
5. Audit Your Backlinks
Maintaining a strong backlink profile is imperative for any website looking to boost its search engine rankings. However, not all links are created equal. That’s why auditing your backlinks periodically is crucial in ensuring that your website is not being penalized for any harmful or low-quality links.
With the Google Analytics ‘Links to My Site’ report, you can easily monitor and scrutinize every inbound link to your website. This way, you can isolate suspicious links that could be harming your online reputation and take necessary measures to remove or disavow them. A regular backlink audit is key to keeping your website’s SEO health in check.
6. Track Outbound Links
Tracking outbound links is an essential part of analyzing website performance. If you’re not keeping tabs on how often users are clicking on links and where they’re headed, you could be missing out on key insights. By using event tracking in Google Analytics, you’ll be able to see which links are most effective in driving conversions and make adjustments as needed.
Perhaps there’s a certain page that consistently sends users to your product pages, or maybe you’re noticing a decrease in clicks on a particular link. Whatever the case may be, tracking outbound links is a simple and effective way to stay on top of user behavior and improve your website’s performance.
7. Identify Referral Sources
As a website owner, it’s important to know where your traffic is coming from. Luckily, Google Analytics makes it easy to track your referral sources. The Referral Traffic Report shows you which websites are linking to your site and driving visitors your way.
By analyzing this data, you can identify which sources are the most effective and adjust your marketing strategy accordingly. Maybe you’ll want to reach out to the websites that are sending you the most traffic and explore potential partnership opportunities.
Or perhaps you’ll want to focus more energy on optimizing your site for the keywords that are driving the most referral traffic. Whatever your goals may be, taking advantage of the Referral Traffic Report is an important step in growing your website’s audience.
Improve Your Technical SEO Today
Google Analytics is an essential tool for any website looking to improve its technical SEO. With its powerful features and insights, you can track your progress toward better-ranking results in the SERPs.
At Cindtoro Digital Marketing, we understand how important it is to stay up-to-date with Google’s ever-changing algorithms and search trends. That’s why our team of technical SEO specialist is here to help guide you through the process of setting up successful analytics strategies tailored specifically for your business needs.
We believe everyone should have access to a data-driven marketing strategy. Don’t hesitate to contact us today if you’re interested. We can help you improve your technical SEO basics and boost your search rankings.
