Medical spas offer a variety of highly marketable services and offerings but many of them fall victim to poor marketing practices that consequently cause them lots of wasted time, money and resources. The best way to see a greater ROI is to have a proper marketing strategy that is efficient, easy to handle and can be easily managed or altered as necessary.
Many businesses are quite familiar with the traditional forms of marketing like print media, newspaper ads, radio and television broadcasts, billboards and more. When thinking of these types of traditional marketing channels many are aware of how expensive some of these methods can become and how hard it can be to track the overall effectiveness of those channels. However, a newer and more progressive form of marketing better known as digital marketing has come about and made marketing efforts much more effective and efficient.
Digital marketing typically refers to the type of marketing done via electronic devices and media using some form of a computer through websites, search engine optimization, blogs, social media, videos and emails. Digital marketing also offers higher levels of interactivity, ability to efficiently track data, much more budget friendly in comparison to traditional marketing, offers less restrictions on what can and can’t be done, opportunities to reach larger target audiences with more immediacy and most importantly offers a greater ROI. At Cindtoro, a few of the digital marketing services that we typically offer for our clients that can offer some of the best and most fruitful results are SEO, Social Media Marketing, Website Design, Digital Billboards, Paid Advertising. If you are looking to grow your medical spa then these forms of digital marketing will be the most beneficial
Med Spa SEO
SEO formally known as search engine optimization is a method that is used to drive relevant useful traffic to your website. SEO will aid in getting your medical spa in front of the relevant target audience that are interested in the services and products that your med spa offers. The way SEO typically works is the more time, effort and resources that you put into SEO the more tangible results that you will experience overtime. SEO will help your medical spa to organically rank among the top businesses within your niche within your medical spa’s geographic location. In most cases when you typically make a google search for a service for example “best med spa near me” most likely you will not visit searches beyond the first search engine results page (SERP). Consumers typically follow the same process which is why we encourage our clients to invest in their SEO so that we can organically work toward them landing on the top of the first SERP.
Med Spa Social Media Marketing
Social media marketing typically is one of the most cost effective channels within digital marketing and tends to reach a large audience within various demographics without persons having to conduct a direct search for your business. Social media will allow your medical spa to interact with consumers almost immediately through various posts and informationals. Consumers value the opportunity of being able to view a brand first hand. Social media posts can be boosted daily for a small fee for as long or as short as you desire, offering an opportunity to determine how posts are performing among your target audience.
Med Spa Website Design
Having a functional website layout and design is key to customers being able to carry out your desired call to action. If you desire that people view your medical spa’s brand in a certain light then it is essential that the website is functional and represents exactly that. Most people tend to lose customers when their website is not functional and lacks key information about the company. Additionally it is important to have a website that is also mobile friendly as most consumers tend to quickly carry out their searches via mobile devices. The highest bounce rates are experienced when websites are not functioning properly and difficult to navigate. The aim of your website should be to be functional with high conversion rates to attain and retain more loyal paying customers.
Med Spa Digital Billboards
Digital billboards are another cost effective way to advertise your medical spa. You can pay for a digital billboard ad that is typically a fraction of the cost of a print billboard and it can easily be edited and updated almost instantly as needed. Highly trafficked areas are the best places that your digital ads can be run and will keep people driving along the highways and byways aware of the happenings and even the mere existence of your medical spa.
Med Spa Paid Ads: Google, Facebook, Instagram & Display ads
Pay Per Click and Display Ads are digital marketing channels where you can pay for your ads only when consumers click on and interact with the ad. Your medical spa will have the ability to detail your ad exactly how you want it and set a suitable budget that falls within your parameters. They can be quite cost effective, with fast results and easy measurability which helps to determine how well your money is being spent. Additionally your medical spa will have the ability to get in the front of new markets while targeting your ideal audience practically on your own terms.
These are some of the best digital marketing channels that you can use to scale your medical spa business in 2024. If you are not sure where to begin, book a consultation with one of our experienced team members so that you can begin the path to creating a profitable digital marketing strategy for your medical spa business.