At Cindtoro, we understand that opening a medical spa can be extremely difficult. It’s no longer enough just to have all the licenses required, the injectors, medical directors, estheticians , managers. the right location. You need to figure out how to get potential patients into your door who are searching for the products and services that your medical spa offers. There are many ways to do this with digital marketing but some of the best ways are having a quality med spa website, using paid ads, and SEO.
But, SEO is only half the battle to make your website work so it is able to gain new patients. You also need to create high-quality content and build backlinks to it. In this article, we will discuss backlinks and the importance of SEO as it relates to the Medspa industry.
Understanding MediSpa SEO
Your medical spa’s search engine optimization (SEO) is one of the key components that you are looking for when it comes to gaining new patients to your website. It is essentially the practice of ranking your medspa’s website for keywords, “like Botox near me”, “medical spa in X Location”. Or an “esthetician in X location” to name a few.
There are many key factors when it comes to doing medical spa SEO correctly. But none greater than gaining high-quality backlinks to your website. A good way to think about backlinks is like being little votes back to your website. That tells search engines and people who are browsing on other websites that you have relevant and unique content that they will gain knowledge from or will benefit from in some way.
Here are some of the top places medical spas can gain backlinks from to increase SEO
Directory Submissions:
Directory submissions are like Yellow Pages of the Internet, these are places that contain your local medical spas information like your phone number, address, website, and more. Directories can be relevant per industry so there’s a possibility that your medical spa may already have a few of them such as: Realself, Healthgrades, just to name a few. To keep your medical spas SEO in tiptop shape you will need to keep your directory submissions up-to-date.
Press Releases
Press releases are another way that your medical spa can gain new quality backlinks. These press releases could be from relevant news or blog websites in your local area, that highlight your company, its expertise and any other factor that makes your spa unique. Backlinks from press releases or local blogs will allow you to increase your website’s domain authority, which will help increase Google rankings and organic website traffic.
Creating Quality Content
As we said previously, your search engine optimization (SEO) success will depend on a few different factors: the number and relevance of the back links, and the creation of quality content.
Quality content is important for your med spas website because it will allow you to gain backlinks naturally, by providing useful pieces of information that others can link out to.
To gain quality backlinks from the strategy and improve SEO what you were looking for here is creation of content that people will want to cite, and or share with others. Content that is both shareable and well planned will allow you to naturally gain backlinks to your website instead of having to build them by manually reaching out to other external websites. Building links with quality content This can be one of the hardest ways to build new links but it is profitable well worth the effort!
Examples of Quality Content for a Med Spa
Examples of quality medical spa content could be:
- before and after photos,
- new blog posts
- educational videos,
- and much more!
Work with Cindtoro to Build Medical Spa Backlinks To Improve SEO
If you’re interested in learning more about medical spa backlinks, SEO or developing new strategies to grow your medical spa please schedule a free consultation with the Cindtoro marketing team today. Or call us at 407-923-0109 we are glad to help you with your advertising needs!
