We uncover the top 5 digital marketing tools that we use to grow businesses as professional marketers
Introduction
Digital marketing can be a complex endeavor. Often one that requires a deep understanding of data, the creation of professional eye catching imagery, or gaining access to other forms of valuable information.
Something that separates professional marketers from a guy or girl who “plays” marketer are the tools they use. These are the top 5 digital marketing tools to grow a business that have been hand selected by the marketing professionals of the Cindtoro team.
The tools we chose work for every industry and will give you the ability to successfully market your business.
SEMRush – SEO, PPC, & Competitor Intelligence
When you need to put together a comprehensive digital marketing strategy of your brand or a competitor turn to SEMRush. Simply, type in your competitors website to get a full detailed report of their online marketing. SEMrush will provide insight into organic keywords, pay per click (PPC) terms they use to generate success for their business and much more! You can use these insights to mold your own marketing strategy.
Canva – Graphic Design
Have you ever wondered how we design professional looking social media post or flyers? This is done with Canva or Canva Pro. Canva is an excellent graphic design platform that helps save both time and money using high quality stock photos as well as memes for social sharing. If you hit an inspiration road block they have numerous professional looking templates that allow you to edit each aspect of the design and make it relevant to your brands style of your business.
Google Trends – Find Trending Things On Google
In order to capitalize current trends you need to know what is being searched, from where and how. This is where things like Google Trends come into play. Google Trends has been providing this type of data since 2004. It is best utilized to find topics of interest to produce content about. This content could be a new blog post, social media, or both.
This tool allows you to narrow down geography to the state or city level, and look at Google based properties like: Image, Search, News, Shopping or YouTube. Trends is also a free and popular tool people use to find new SEO & PPC keywords.
Want to try it for yourself? Simply input a term or keyword then set the time duration you want, and look for related queries that have a +% or “breakout” (this means a keywords use is trending). Take a look at some of the trending information using the topic “business” over the past 7 days!
How to read the Google Trends data chart: keywords are ranked using a 0 to 100 score with 100 being the highest generating the most interest and 0 being the lowest generating the least amount of interest for the date range set.
HubSpot CRM – Customer Management
You cannot run a proper business without customers. How you take care of those customers all comes down to your client relationship management system or CRM for short. There are many of these types of CRM tools available but, hands down one of the best is HubSpot. This tool is fantastic for numerous reasons including but not limited to managing your client database, sending emails, establishing workflows and tracking which contacts visit your website.
Google Analytics – Data Measurement
In the world of analytics and data measurement this is something that the team at Cindtoro swears by. Digital marketing is all about making informed decisions. When it comes to accurate analytics data collection our team uses the most reliable measurement tool in the industry Google Analytics. Google Analytics allows you to collect information about your web visitors, engagement, average time spent on your website, what pages they visit, where they convert, and so much more! There are hundreds and hundreds of data combinations you can use to extract the type of data you are looking for.
Bonus Tools
Included below are some bonus software tools you can use to grow your business faster, save time and stay organized!
Asana – Project Management
We have had experience working with a number of different project management tools since our founding in 2019. The one we like best is Asana. Asana, is an excellent platform regardless of the type of business you have. It allows you to create tasks, set reminders for un-finished items, and even track time spent on activities. Asana is a well trusted platform used by 85% of Fortune 100 companies and at the time of writing this article they have over 100,000 customers to date.
ChatGPT – Artificial Intelligence (AI)
Sometimes the Cindtoro team needs a helping hand to create quality content or get ideas by parsing out large amounts of information as fast as possible. Artificial Intelligence (AI) has taken the world by storm and OpenAI’s GPT is one of the most well known. Our team places trust in GPT for numerous tasks on a day to day basis. Getting started is easy! Type in prompts that are relevant to your business and watch as GPT responds to those prompts. If you do not like the information that is produced, ask for a revision or type in another prompt.
Conclusion
We hope you found this content useful and informative. We did the research and testing so you did not have to. If you need help using any of the 5 core tools to grow your business we would be happy to assist your needs.
We recommend reading: email marketing trends on DesignRush
