If you’re not new to the world of internet marketing, chances have probably heard about how effective blogging can be to market your business. In this article we’re going to talk about both Orlando small business marketing and blogging as well as highlighting things to consider and ways to do it!
Key takeaways:
- Keep your Google my business profile up-to-date
- Use social media
- Check your local listings
- build an email list
- Answer questions that your customers have on your blog
Update your Google My Business profile
Keeping your business google my business profile up-to-date is critical for your local business marketing and local SEO especially if you want to increase the number of Orlando customers and leads that you get from your Google Business profile.
What does it mean to have an up-to-date Google business profile? This means keeping track of the services that you say you provide, ensuring the hours that your business is open are correct, making sure that your business address is correct. Posting regularly to update customers about new events, services and much more.
Use your social media accounts
Have you ever asked yourself how much business you get from your social media accounts? Do you know how much? If you do know congratulations you are way ahead of other business owners in Orlando.
It is amazes our team at Cindtoro how often we hear “we don’t know how effective our social media advertising is” Social media can and should become a regular part of your Orlando business marketing because people use this platforms regularly to find new companies they would like to work with.
How should you use a social media account effectively to promote your business? This means doing things like posting in different formats, like video, doing live Q and A’s and also creating promotional based sales content on your social media account. In order for social media marketing to be effective for your Orlando business then you will need to maintain these efforts on a daily basis.
If you don’t have the time to create post and mange your social media accounts that is where hiring an agency like Cindtoro would come into play. We will take manage your social media accounts leaving you to do what you do best which is mange your business. If you want to try your hand at social media then we would also recommend reading our guide on how to create a Facebook marketing strategy in Orlando.
Local listings
Want to know how to get more referral traffic to your Orlando website? Take a look at your local listings and NAP data. Which stands for name address, and phone number. Local listings are websites such as Yelp, Yellow Pages, Angi and others that display your Orlando businesses NAP information.
Local listings can also be called directory listings. it’s these listings that help us search engine like Google that you have a business in Orlando Florida.
These local listings will also contain things like images of your business, videos, and even customer reviews. To effectively market your small business using local listings you need to keep these things up-to-date. This means things like adding new images, videos, gaining new reviews, and ensuring that your NAP data is correct.
Build an email list
Did you know that email marketing has one of the highest forms of ROI (return on investment) returning you $36 for every $1 spent according to constant contact.
Do you have an email list for your Orlando business? If you’re able to answer yes then congratulations, you are able to market your products or services much easier than others. If you don’t have an email list, how do you build one
Here here’s a few ideas to build an email list
Give exclusive offers to customers for providing an email. These could be things like XX % off for receiving a treatment.
You could offer e-books or guides, or you can offer general updates about your company through a weekly newsletter.
These email marketing ideas can help you build your list effectively.
Orlando small business blogging
The final aspect of Orlando small business marketing is to update your blog regularly.
Your Orlando business blog can and should be a premier destination for people who are searching for information about your products or services. On your blog, you can do things like answer questions about the services that you provide or answer questions about how to use your Orlando businesses product the right way.
Let’s take, for example you are an attorney in Orlando, Florida and you’re looking for ways to market your firm more effectively. Cindtoro, has created a place specifically lawyers on our law firm marketing blog. On our blog, we provide a premier destination for lawyers to learn about all things digital marketing!
You can do the same thing for your business. You just need to think about ways that you can service Orlando clients better.
Work with Cindtoro
If you read through this entire article on Orlando small business marketing, and you still don’t know where to begin consider working with a marketing agency like Cindtoro. We will help you dial in all of your online marketing needs to help you gain more Orlando customers and sales using digital marketing.
