Did you know that Facebook remains one of the most used social media platforms to date. Currently at the time of writing this article Facebook has 3.3 billion users. This represents almost 42% of the global population. With so many users on Facebook it’s no surprise that it also contains a vast array of unmatched advertising potential.
Facebook originally started out as a place to socialize but it also offers an excellent way to reach new target customers regardless of the industry.
In this article we are going to discuss how to create an Orlando Facebook marketing strategy that will help drive new potential customers to your business, a social media strategy that is custom tailored to what you are looking to accomplish. This article will also teach you how to set goals and objectives, understand your target audience, ways to create engaging content, how to optimize your Facebook page and so much more!
Set goals and objectives prior to developing a Facebook marketing plan
One of the most important things is understanding what you want to achieve from your Facebook marketing before you develop your overall marketing plan. This is because when you know what you’re looking to accomplish you can then tailor your plan to your business goals and your overall marketing strategy.
This will help you understand what types of content you’re going to need, how often to post (using a content calendar helps) how are you going to engage with your target audience and other key factors that will be important in the process of marketing your business on Facebook.
understand your target audience and their preferences
Ask yourself questions such as: who are your target customers and what are they searching for? How do I reach more of these people?
A good way to find your target audience is to use Facebook’s audience insights tool. This tool will allow you to learn more about your current followers and overall engagement
You can then use the data that you collected from the Facebook audience insights tool to create buyer personas that represent your ideal clients. Audience insights will allow you to understand their pain points, needs, wants, motivations and much more.
Some practical examples of gathering this data could be the use of surveys, quizzes, poles, and other forms of feedback to get direct input from your current followers or non-followers. Seek to make improvements from there.
Optimize your Facebook page
Once you have this information you can then use it to optimize your Facebook page so it is custom tailored to what your target audience is actually searching for as well as the products or services that your business provides.
You can use your Facebook page as a way for your facebook followers to see what your company is about and how you can help them.
The overall goal is to optimize your Facebook page for both visibility and engagement
Here’s how you optimize a Facebook page:
Choose a Good Name
choose a relevant catchy name category username and URL for your page this will help people identify your page easier in the future. Make this relevant to your company and what you’re looking to promote.
Create A Cover Photo
create a high quality profile photo and a cover photo which introduces your brand, the products and services that you provide. Think about adding things like how to get in touch with your company, a tagline or slogan and even the number of reviews that you have from different sources. The cover photo on Facebook will allow you to create a cohesive brand message.
Use Keywords
using keywords in your facebook profile will allow you to show up for more relevant searches that your target audience may be performing while while using the platform. Include these keywords throughout your profile, description and post that you make.
Create engaging content
When it comes to social media content & marketing it’s no surprise that quality content is an extremely important key to generating new business.
Your Orlando Facebook marketing strategy should be no different, strive to make posts that are valuable, relevant, engaging and shareable to your target audience.
Since people consume content differently, it’s important to utilize all the features that Facebook has to offer: image post, carousels, video content, live streams, stories, polls , events, offers etc etc. The variations in the different types of Facebook content used in your overall strategy will allow you to appeal to the most amount of followers and non-followers of your facebook business page.
Another key part to creating engaging content is using hashtags or other forms of tagging to boost both your facebook presence, reach, and visibility on the platform organically.
Monitor and analyze local competitors
No matter where your Orlando Business is located it will have competitors. keeping up to date on what your competition is doing is also a key part of your overall Facebook marketing strategy. This will allow you to stay one step ahead of the curve while also developing new ideas over time.
Essentially, what you’re looking for here is the
- types of content they post,
- what their user engagement looks like,
- do they have any current paid advertisements
- their strengths and weaknesses, customer feedback
- unique selling points that their company offers that you don’t.
These sorts of insights will allow you to benchmark against your competition and identify areas of improvement that you can use towards your overall Facebook marketing strategy.
Enhance Customer Service
Use Facebook marketing as a way to show quality customer service no matter if you have a product or a service you need to keep in mind that your customers are your most important asset. So, when it comes to Facebook marketing success with the intent on enhancing customer service here are a few things that you should keep in mind:
be fast and responsive through the Facebook Messenger, if somebody sends you a request for a quote get back to them via email phone as fast as possible.
Another key element of your customer service could be setting up Facebook Messengers automated messages or chatbot features to answer common questions that you get on a regular basis. This will not only help you build trust with customers but also save your company time from having to manually respond to questions that you regularly get.
Run Targeted Paid Facebook Ads
Organic social media marketing on Facebook is not the only way to gain new customers from the platform. The use of paid Facebook advertising using the ads manager or business manager to create relevant and engaging Facebook ads will help you expand your reach beyond marketing organically using social media posts, reels, videos and more. The Facebook ads network will expand your reach and overall data collection that you can then use to put back into your facebook marketing campaign or your company wide marketing strategy with facebook as a component of it.
Work with Cindtoro – A Premium Social Media Agency
At Cindtoro digital marketing we are specialists at both social media and digital marketing alike. If you need help with your Facebook marketing strategy in Orlando Florida then our local friendly team is here to help! Our team of social media managers will make marketing your business a breeze! Our company was founded in sunny Orlando, Florida in 2019 to serve businesses just like yours.
if you’re looking for ways to optimize your Facebook page content, ads or customer service abilities for maximum visibility, engagement, conversions and much more then get in touch with our team by dialing 407-923-0109 or fill out a contact form and a member of our team will contact you as soon as possible.
