Online Marketing For Real Estate Agents: How to Get Started

Online marketing for real estate professionals

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Real estate agents who are looking to build a successful career in the digital age can benefit from digital marketing solutions! online marketing for real estate agents isn’t taught in most standard real estate programs and is usually what makes or breaks your ability to make money in the field. Even if you have no prior experience, marketing for real estate agents is simple, straightforward, and easy to understand.

Organic Marketing for Real Estate Agents 

Organic marketing strategies are best for driving long-term, unpaid traffic to your real estate website(s). These types of strategies are cost-effective and can benefit your real estate business in the long-term.

Search Engine Optimization

Search Engine Optimization (SEO) is the most popular organic marketing strategy. SEO helps your business grow over time by attracting traffic on Google, Yahoo, Bing, and even search engines like Pinterest or YouTube.

By putting yourself in your customers’ shoes and finding out what terms they are typing into search engines, you can design your website to match their search intent.

Paid Marketing Strategies

Paid marketing strategies require a decent size budget usually starting out at $1,500 but will return results more quickly than organic methods. Paid digital marketing services are usually managed by a professional advertising firm. Among some of the most popular paid marketing strategies are Google Display Ads and PPC Services, which utilize Google to quickly attract traffic to your page.

Google Display Ads

A great way to grab your audience’s attention is with visually appealing ads. In real estate marketing, it is absolutely critical. Google Display Ads are a great way to increase your brand awareness and maintain a sense of professionalism. Visuals often have a high conversion rate, meaning they tend to attract more people to your website or offer.

PPC Services

You can begin to generate traffic as quickly as the first day you utilize PPC (Pay Per Click) services. If you’re looking to get traffic fast, consider beginning with PPC ads. Depending on your real estate specialty you will want to budget a decent size amount starting around $1,500 per month. Keywords like Greenwich office space are averaging $40.85 per click.

Web Design and User Experience 

As a home-buyer or apartment-seeker, there’s nothing more frustrating than being unable to smoothly navigate a real estate website.

Benefits of a User-Friendly Website

Real estate agents can ensure lower bounce times (the time a visitor stays on your website) and higher sales rates by having a visually appealing and structurally correct website that makes it easier for your visitors to take the next step.

Competitor Analysis

In the real estate industry, you cannot make money unless you have an audience. Your goal is to reach as many people as you can, and that usually means keeping tabs on what your competitors are doing.

Benefits of a Competitor Analysis

In the world of marketing, many experts look at what the best in the industry are doing and model the same behavior. By analyzing your competitors and getting familiar with their marketing strategies, you can quickly overtake the competition and become an industry leader!

Establishing a user-friendly website, performing a competitor analysis, and utilizing paid and organic marketing strategies are four simple ways to begin building an online presence for your real estate business.

If you are looking to create an effective marketing campaign that is custom-tailored for your business, consider investing in one of our expert digital marketing services! To learn more about how you can improve the marketing side of your real estate business, contact Social Uprising Inc. today.

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Walter Moreira
Walter Moreira is the president and CEO of Cindtoro a digital marketing firm with 2+ years of professional marketing experience. Cindtoro specializes in working with commercial real estate companies who are looking to increase quality meetings, gain a competitive advantage, and close more real estate deals from online media channels. Walter and his team at Cindtoro do this by using proven and effective marketing strategies. Walter is Cindtoro's head SEO and PPC specialist and a leading SEO consultant for high-profile national companies. Walter spends his free time designing and building handmade pens for people who like unique gifts.